Smart technology

Smart technology — this guide is for the correct setting of a goal that can be used to organize a business and improve one's personal life.

To apply it, it is necessary to analyze information, set clear deadlines for achieving the goal, mobilize resources and strictly follow the plan.

Each company must establish business goals in order to increase profits, develop and move forward.

In large companies for a long time using this method, which is the main secret of success.

A good business can not be built without the ability to set clear objectives, for the implementation of which it is required to set a goal and implement it in the given time frame.

The success of large corporations suggests that SMART technology is also useful for improving the quality of life of ordinary people.

SMART is a well-known and effective technology for setting and formulating goals.

SMART means a smart goal and combines capital letters from English words, indicating what the real goal should be:

Specific (конкретный);

Measurable (измеримый);

Achievable (достижимый);

Relevant (значимый);

Time-bound (ограниченный во времени).

To put the task of SMART, you must first answer six questions:

Who – who is participating?

What – What I want to achieve?

Where – In what place it will be?

When – Set the timeframe.

Which – define restriction.

Why – Why is this necessary?

Electronic business

Electronic business is a form of doing business, in which a significant part of it is done using information technologies (local and global networks, specialized software, etc.).

Electronic business includes: sales, marketing, financial analysis, payments, employee search, user support, support, etc.

The business model is a visual diagram that organizes the project components into a single system aimed at generating income. Creating a business model is useful in that it allows you to quickly and at the same time be able to depict the idea of the project and the mechanisms that will be used to generate profits.

Consider the business model proposed by the theorist in the field of business process modeling A. Osterwalder. The business model consists of eight blocks:

• Value propositions - what are the main products or services that can be used on the site or through the site, and what value do they have for the user?

• Key activities - what actions need to be taken to create / maintain value for the user?

• Consumer segments - for which of all Internet users is your site intended? Who is in your target audience?

• Key resources - what resources are needed to maintain and develop the site?

• Relationship with customers - how will feedback be provided to users?

• Sales channels - where and how will the user be able to find your site and purchase your product or service?

• Cost structure - what cash costs will appear in connection with the maintenance of the site?

• Income revenue streams - which mechanisms will allow you to profit from the site?

An important part of e-business is e-commerce.

E-Commerce is a new procedure of modern business which addresses the need of business organizations. It reduces the cost and improve the quality of goods and services while increasing the speed of delivery. The business derives many benefits like non-cash payment, better marketing management of product and services, 24/7 service, improves brand image of company, reduce paper work and enable business to provide better customer service.

All actors interacting on the market can be divided into 3 categories:

• Business - legal persons, companies, enterprises;

• Consumer (customer) - ordinary citizens, consumers of certain services;

• Government) - state structures.

From these categories we get the letters included in the abbreviations:

B - business.

C - consumer.

G - government.

The business model in e-commerce include (fig. 13.1) Business to Business(B2B), Business to Consumer(B2C), Consumer to Consumer(C2C), Consumer to Business(C2B), Business to Government (B2G), Government to Business(G2B), Government to Citizen(G2C).

Figure 13.1 – Business Models in E-Commerce