| Verb | Noun | Adjective | Adverb |
| inaccessibly | |||
| danger | |||
| undiscovered | |||
| to travel |
11. Fill in the blanks with prepositions where necessary.
THE PYRAMIDS OF GIZA AND THE SPHINX
The Pyramids ... Giza represent one ... the greatest architectural feats ... man. The last surviving ... member... the Seven WDnders... the World, the Great Pyramid ... Giza is one ... the world's oldest tourist attractions and the reason ... most people ... visit Egypt today. There are ... fact three main pyramids ... Giza; the Great Pyramid Khufu (or Cheops), the Pyramid ... Kafhre and the smaller Pyramid ... Menkaura. Each Pyramid is a tomb ... a different King ... Egypt. ... front... the pyramids lies
the Sphinx, or Abu al-Hol... Arabic, "Father... Terror". Carved...................................... a
single block ... stone, this enormous cat-like sculpture has mesmerized millions ... visitors.
To, for, in, of out, by.
12. Agree or disagree with the following statements. Give your reasons.
For agreement use: For disagreement use:
That's an idea. That's not a good idea.
Sounds good. I don't think so.
Sounds like a good idea. I disagree...
Yes, I agree with you. Of course not.
Right you are. Not for me,
1. It is fine to visit European capitals.
2. There are no "undiscovered" vacation spots in Europe.
3. Meteora is a big city in Greece.
4. Meteora was started by monks.
Английский язык для турбизнеса и сервиса
5. Today Meteora is a famous tourist destination.
6. Meteora is a small community of excellent woodcarvers.
7. Meteora is high up in the mountains.
8. Greek cuisine is different in summer and in winter.
9. Cathar country in France is definitely worth seeing.
10. Cathar country is very expensive.
11. Cathar country is in Province region.
12. Northern Spain is loved by American tourists.
13. Rural areas of northern Spain preserve its history and way of life.
14. It is very hot in northern Spain in summer.
15. It may rain hard in northern Spain in summer.
13. Discuss:
1. It is more interesting to visit smaller places than capitals.
2. There are many "undiscovered" places in every country.
3. To be attractive a place should have spectacular vistas.
4. France is the most popular European country to visit among the tourists all over the world.
5. Northern Spain is not popular among American tourists because it has mostly rural landscapes, and Americans prefer visiting big cities.
14. Speak about... your last sightseeing tour.
15. Explain why some people prefer travelling to European capitals and others like visiting small "undiscovered" places.
16. Translate into English.
НЕСКУЧНАЯ ЕВРОПА
Сегодня любой клиент может без особых усилий подобрать в турфирме практически любой экскурсионный тур в Европу, будь то знакомство с остатками античной цивилизации в Греции или экскурс в историю Шотландии. Бесспорные европейские лидеры — это Италия, Франция, Испания, страны Скандинавии, Австрия, Германия, Бенилюкс и Соединенное Королевство.
Великобритания
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Стандартные программы посещения туманного Альбиона — это туры в Лондон. Они есть в арсенале всех операторов по Великобритании. Например, старейший туроператор на этом направ-
Unit 4. Sightseeing
лении компания BSI предлагает набор из трех еженедельных гарантированных экскурсионных программ продолжительностью 7 или 8 дней: «Экономичный» тур с двумя экскурсиями, «Классический» — с четырьмя и «Экскурсионный» — с шестью экскурсиями. Важная особенность работы агентства — ежедневное выполнение гарантированных групповых экскурсий по Лондону. Каждый понедельник проводятся сразу две экскурсии: автобусная обзорная, а также пешеходная в Лондонский Тауэр. Во вторник туристы осматривают исторический центр города, в среду — совершают экскурсию в Британский музей. В четверг организуется посещение Национальной картинной галереи, а в пятницу — автобусная экскурсия в Виндзор или Хэмптон Корт.
Примером популярного типового маршрута может служить недельный тур «Экскурсионный Лондон». Программа включает автобусную обзорную экскурсию по городу, во время которой туристам демонстрируются Трафальгарская площадь, Уайт Холл и Даунинг Стрит, Вестминстерское Аббатство, здание Парламента, Букингемский дворец (резиденция королевы), знаменитые мосты — «Лондон Бридж», «Тауэр Бридж», Гайд Парк, Сант Джеймс Парк, замок Тауэр, крейсер «Бэлфаст», Ист-Энд и Вест-Энд, район Сити, старое здание Скотланд Ярда, а также собор Святого Павла. Помимо этого, в турпакет входят экскурсии в Национальную Галерею, Британский Музей и Вестминстерское Аббатство. По заказу представитель компании может организовать дополнительные экскурсии за пределы Лондона.
Новинки предстоящего сезона
Одной из интересных новинок летнего сезона обещает стать десятидневный тур «Англия — Шотландия — Уэльс». Туристы увидят Йорк, Эдинбург, замки Шотландии, посетят завод по производству виски, озеро Лох-Несс, а также города Карлайл (здесь находится резиденция династии Стюартов), Честер, Карнарфон (древняя столица Уэльса), Стратфорд-на-Эйвоне (родина Шекспира), Оксфорд и Лондон. В столице Великобритании туристов ждет обзорная экскурсия по городу.
17. Write an essay on the topic "Undiscovered" Places In My City/
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Region".
PROJECT WORK
1. Create a sightseeing tour around Russia. Vfork out the itinerary for the tour. Make the schedule. Write an advertisement of the tour to the local newspaper. Make a presentation of your tour to the customers.
2. Create a sightseeing tour around your city. Work out the itinerary. "Publish" a booklet with information about the most important and interesting sights. Make your booklet attractive for customers. Make a presentation of your tour to the clients.
Unit 5. Ecotourism
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GROUP TALK
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1. What is ecotourism do you think?
2. What do you think of ecotourism?
3. Do you think it is an important trend in tourism? Why?
4. Have you ever been on an ecological tour?
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If yes,
1. Did you like it? Tell about your experience.
2. Would you advice our friends to go on an ecotour?
TEXT 1
If no,
1. Would you like to go on an ecotour? Why?
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Vocabulary
essentially — по существу
connotation — значение
to define — определять
current — действующий, нынешний
responsible — ответственный
to conserve — сохранять
conservation — сохранение
environment — окружающая среда to improve — улучшать well-being — благосостояние people — народ
to favor — предпочитать, оказывать предпочтение, благоприятствовать
vehicle — транспортное средство, двигатель
sustainable — стабильный
to satisfy criteria — удовлетворять критериям
justification — оправдание, основание
diversity — разнообразие
protection — защита
promotion — продвижение
to provide — снабжать
benefits — выгода, приносить пользу
community — общество, община
indigenous — коренной, местный
consent — согласие
enterprise — предприятие
increase — увеличение
impact — воздействие
affordabiiity — доступность
lack — недостаток
waste — отходы
luxury — роскошь
marginal activity — незначительная деятельность
to intend — намереваться
means — средство
significant — значительный
revenue — доход
chunk — большое количество
concept — концепция
tool — инструмент
related to — относящийся к...
to claim — утверждать, требовать
to abuse — злоупотреблять
splendid — великолепный
detriment — ущерб
to sensitize — делать чувствительным fragility — хрупкость to condemn — осуждать
to argue — спорить
precious — ценный
data — данные
to estimate — оценивать
majority —■ большинство
to cause — быть причиной, вызывать
controversy — спор, противоречие
Read and translate the text.
ECOTOURISM
Ecotourism essentially means ecological tourism, where ecological has both environmental and social connotations. It is defined both as a concept / tourism movement and as a tourism sector. Born in its current form in the late 1980s, ecotourism came of age in 2002, when the United Nations celebrated the "International Year of Ecotourism". The International Ecotourism Society (IES) defines ecotourism as "responsible travel to natural areas that conserves the environment and improves the well-being of local people". However, this is a vibrant, new movement and there are various definitions.
Many global environmental organizations and aid agencies favor ecotourism as a vehicle to sustainable development.
Ideally, true ecotourism should satisfy several criteria, such as:
• conservation (and justification for conservation) of biological diversity and cultural diversity, through ecosystems protection;
• promotion of sustainable use of biodiversity, by providing jobs to local populations;
• sharing of socio-economic benefits with local communities and indigenous people by having their informed consent and participation in the management of ecotourism enterprises;
• increase of environmental & cultural knowledge;
• minimisation of tourism's own environmental impact;
• affordability and lack of waste in the form of luxury.
For many countries, ecotourism is not so much seen as a marginal activity intended to finance protection of the environment than as a major sector of national economy and as a means of getting currencies. For example, in countries such as Kenya, Ecuador, Nepal, Costa Rica and Madagascar, ecotourism represents a significant chunk of foreign revenue.
The concept of ecotourism is widely misunderstood and, in practice, is often simply used as a marketing tool to promote tourism that is related to nature. Critics claim that ecotourism as practiced and abused of-
ten consists in placing a hotel in a splendid landscape, to the detriment of the ecosystem. According to them, ecotourism must above all sensitize people with the beauty and the fragility of nature. They condemn some operators as "green-washing" their operations—that is, using the label of "ecotourism" and "green-friendly", while behaving in environmentally irresponsible ways.
Although academics argue about who can be classified as an eco- tourist, and there is precious little statistical data, some estimate that more than five million ecotourists — the majority of the worldwide population — come from the United States, with other ecotourists coming from Europe, Canada and Australia.
Currently there are various moves to create national and international ecotourism certification programs, although the process is causing controversy.
TEXT WORK
1. Pronounce correctly and transcribe. Consult the dictionary if necessary.
Ecotourism, essentially, environment, environmental, social, society, define, current, conserve, conservation, vibrant, ideally, vehicle, justification, diversity, cultural, through, ecosystem, communities, indigenous, affordabiiity, luxury, marginal, currencies, Ecuador, foreign, revenue, widely, misunderstood, nature, abused, sensitize, fragility, condemn, although, precious, majority, certification, causing, controversy.
2. Compare and mind the difference:
| BrE to favour minimisation |
| AmE to favor minimization |
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3. Answer the questions.
1. What is ecotourism?
2. What connotation does "ecological" have?
3. When was ecotourism "born"?
4. What is the definition of ecotourism by IES?
5. Why do many global organizations and aid agencies favor ecotourism?
6. What criteria should true ecotourism satisfy?
7. How is ecotourism seen by different countries? Why?
8. Why is the concept of ecotourism misunderstood in practice?
9. Which way do the travel agencies abuse the concept of ecotourism?
10. How many ecotourists are there in the world? What countries are they usually from?
11. Why does the process of creating ecotourism certification programs cause controversy?
4. Give Russian equivalents to the following words and word combinations. Find and translate the sentences with them in the text.
Environmental connotation, social connotation, responsible travel, to conserve the environment, aid agencies, sustainable development, justification for conservation, to provide jobs, local populations, socio-economic benefits, local communities, indigenous people, informed consent, marginal activity, major sector of national economy, foreign revenue, splendid landscape, to the detriment of the ecosystem, to sensitize people, "green-washing" their operations, green-friendly, certification programs, the process is causing controversy
5. Give English equivalents to the following words and word combinations.
Экотуризм; экологический туризм; значение для окружающей среды; существующая форма; международный год экотуризма; природные зоны; улучшать благосостояние; местные жители; коренные жители; местные народы; организации по защите окружающей среды; удовлетворять нескольким критериям; биологическое разнообразие (2); культурное разнообразие; стабильное использование биологического разнообразия; управление экологическими предприятиями; повышение уровня культурных знаний; воздействие на окружающую среду; доступность; отсутствие загрязнения; финансовая защиту окружающей среды; значительная часть; концепция экотуризма; на практике; инструмент продвижения на рынок; злоупотребление; красота и хрупкость природы; безответственно по отношению к окружающей среде (природе); статистические данные; мировое население; различные движения; национальные и международные программы сертификации экотуризма.
6. Give singular for:
Phenomena, criteria, data, people, million.
7. Make word combinations, translate them and find them in the text.
| ecological social tourism current United ecotourism responsible natural local various environmental sustainable several biological ecosystems socio-economic marginal cultural environmental tourism |
| society development diversity movement impact definitions criteria protection area tourism knowledge organizations form people sector activity connotation travel benefits Nations |
| indigenous finance major national significant foreign widely cultural marketing promote splendid fragility of irresponsible statistical |
| revenue diversity controversy tool nature sector landscape people population misunderstood data moves chunk programs |
| worldwide various certification cause |
| protection ways economy tourism |
8. Match the synonyms in the columns. Translate the pairs and find them in the text.
in practice
revenue
bulk
evaluate
at present
community
environmentally friendly meaning
indigenous people
agency
different
influence
| society various vibrant in fact chunk local people income impact currently connotation define organization green-friendly estimate |
determine
energetic
9. Match the antonyms in the columns. Translate the pairs and find them in the text.
| maximization much decrease excess expenses minority destroy narrow local major difficult |
| majority foreign simple increase minimization minor revenue wide little lack create |
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10. Form antonyms using negative prefixes ил-, in-, il-, im-, ir-, dis-, mis-. Consult the dictionary if necessary.
To understand, to use, to satisfy, to inform, legal, significant, responsible, affordable.
И. Retell the text.
12. Choose the right word from the list below. Mind the forms of the words. Translate the article.
NATIONAL PARKS OF TASMANIA
The____________________ has the cleanest air in the world, so
nature's palette shows through without the contamination of urban pollution. And for colour, nothing beats Tasmania in____________________________ .
Smell the delicate______________________ of tiny white Kunzea blossoms in the Narawntapu National Park, where a family of wombats may
amble past you in the coastal heathlands. An________________________ later
you're surrounded by a riot of vivid red, yellow and blue in
_______________ of tulips and irises that roll across Table Cape, in the
north-west, to the edge of a sea cliff.
The contrast between__________________ beauty on a grand scale
and gardens formed by human hand exists throughout the State. Some
of the oldest_______________________ on earth, forests of the ancient
single supercontinent of Gondwanaland, flourishes in the Tasmanian World Heritage Area, which has its northern boundary in the Cradle
Mountain-Lake St Clair______________________ Park.
Tasmanians love their gardens and in the____________________________
of the State, European cottage courtyards co-exist with exotic . Delightful heritage gardens have been protected over the decades in colonial villages along the Heritage Highway.
On the_________________________ coast, roam through the Freycinet
National Park, watching closely for native orchids. Paddle a sea kayak
past the red_________________________ peaks of the Hazards Range. Then
open a picnic hamper at Honeymoon Bay and_________________________ the
sun set.
Field, bloom, to watch, hour, island, national, natural, centre, aroma, granite, east, vegetation, spring.
13. Fill in the gaps with suitable prepositions and adverbs where necessary. Translate the article.
AUSTRALIA
... the north you can follow ... the wine trail through the Pipers Brook and Tamar Valley area. Sip a cool climate pinot noir ... a balcony overlooking the Tamar River and discover what a signature wine is all about.
Chat... the winemakers... the region's superb sauvignon blancs and char- donnays, produced ... passion ... stunning locations.
... the south, 40 ha ... English oaks and rambling gardens have been carefully restored ... one ... Australia's leading historic sites, Port Arthur. Its stark convict past is evident... more than 30 buildings and ruins clustered ... the edge ... a peaceful bay.... the snap ... a playing card, the world- class Visitor Centre invites you to step ... the shoes ... a convict to experience his life ... a day.
The west coast fishing village ... Strahan is ... the banks ... Macqua- rie Harbour — almost six and a half times the size ... the whole of Sydney Harbour but... less than a thousand people living around its shores. It is the departure point... cruises ... the Gordon River ... the Franklin- Gordon Wild Rivers National Park, and ... wilderness flights. Step ... the history ... local Huon Pine gatherers, the early mining boom and wilderness explorers ... the Strahan Visitor Centre.
Australia is an ideal destination ... self-drive holidays,... endless reasons to stop, explore and create an itinerary as you travel. Bring your own car ... the overnight ferry or hire a car or campervan.
And when it comes ... the clear air and light, there's even more opportunity to enjoy it ... spring when Australia begins its six months ... daylight saving. Dusk doesn't begin ... about 8.30 p.m. and it's a slow twilight — perfect... evenings outdoors.
14. Compare your perception of ecotourism with the one given in the text.
• Do you agree with the definition of ecotourism given in the text?
• Do you want to add something or to eliminate something?
15. Agree or disagree with the following statements. Give your rea-
sons.
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For agreement use:
That's an idea. Sounds good. Sounds like a good idea. Yes, I agree with you. Right you are.
For disagreement use: That's not a good idea. I don't think so. I disagree... Of course not. Not for me.
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1. Ecotourism is a travel to a natural area.
2. It is important to celebrate "International Years of Ecotourism" regularly.
3. The most important criterion the ecotourism should meet is min imization of the tourism environmental impact.
4. For some countries ecotourism is a major sector of economy.
5. To create an ecotour it is enough to place a hotel in a splendid landscape.
6. The aim of ecotourism is to conserve the environment.
7. A lot of travel agencies abuse the concept of ecotourism.
16. Discuss.
1. It is a good ideal to create national and international ecotourism certification programs.
2. Ecotourism has some very important tasks.
3. The main task of ecotourism is to increase the environmental and cultural knowledge.
4. Ecotourism is increasing in popularity because people start thinking about nature more.
5. The majority of ecotourists come from the United States, because they have more money to spend on tourism.
6. Many global environmental organizations and aid agencies favor ecotourism as a vehicle to sustainable development.
7. Ecotourism is the most important and the most profitable trend of tourism development.
8. Ecotourism will continue to increase in popularity.
17. Speak about...ecotourism in Russia.
18. Explain why ecotourism gains popularity and attention
throughout the world.
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19. Role play.
Student A
You are a member of Wildlife Conservation Society. Describe your work to your partner and persuade him/her join the Society.
__________ Student В_________
You don't like nature very much, so you don't want to be a member of any conservation group. Tell your friend about drawbacks of conservation societies' work.
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Swap roles.
*
20. Translate into English.
Обитатели следующей вольеры «Острова зверей» — львы. Львы в Московском зоопарке не обычные — африканские, а редчайшие — азиатского подвида. Когда- то львы широко населяли юг Азиатского континента, их ареал охватывал даже Кавказ, но затем азиатские львы были повсеместно истреблены и сумели выжить только на небольшом пространстве Гирского леса в Индии.
Как и амурские тигры, азиатские львы внесены в Красную Книгу Международного Союза Охраны Природы, и зоопарки ведут активную работу по их сохранению и разведению, причем в этой работе зоопарки активно сотрудничают между собой, так, лев- самец прибыл в Московский зоопарк из Финляндии, а львица — из Англии.
21. Write an essay on the topic "Ecotourism in Russia".
TEXT 2
Vocabulary
to announce — объявлять
creation — создание
force — сила
obsessed — одержимый
to inspire — вдохновлять
to instill — внедрять
journal — журнал, дневник
experience — опыт, жизненный опыт
to celebrate — отмечать, восхвалять
to speak one's mind about... — высказывать свое мнение о... to describe — описывать success — успех
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mangroves = mangrove trees — манговое дерево stilt — свая, ходуля tangle — узел, связка
jungle — джунгли
gym — спортивный зал
to exist — существовать
padauk woodкрасное дерево
ivory — слоновая кость
to acquire — приобретать
oyster — устрица
paddle — весло
to paddle — грести
cumulus clouds — кучевые облака
bend — поворот, изгиб
abundant — обильный
surface — поверхность
bat — летучая мышь
to scare — пугать
overdressed — слишком нарядно одетый
beak — клюв
breast — грудка
throat — горло
back — спина
wing — крыло
eyes — глаза
raven — ворон
human — человек, человеческий avian — птичий
delight — восторг, прелесть, наслаждение heron — цапля nocturnal — ночной
shy — застенчивый, робкий, скромный
hardly — едва
unbelievably — невероятно
to advance — продвигаться вперед
upstream — вверх по течению
to narrow — сужаться
snag — затруднение, загвоздка
muddy — грязный
bank — берег реки
to surge — вздыматься, нахлынуть, колыхаться to plunge — бросаться, рухнуть, резко падать вниз battleship — военный корабль to judge — судить
surprise attack — внезапная атака frantically — отчаянно
to chomp — брать кусок не по зубам, грызть slippery — скользкий to slipper — скользить
ungrippable — который невозможно схватить
to toss — подкидывать, подбрасывать, отбрасывать, откидывать
to clamber — карабкаться
to slither — скользить
edge — край
to erupt — разразиться, извергаться spooked — напуганный prey — добыча
to stir — шевелить, волновать
beast — зверь
to struggle — бороться
to fetch — догнать
bow — изгиб, край
calm — спокойный
bubble — пузырь
swirl — водоворот
Read and translate the text.
IN THE LAND OF THE SURFING HIPPOS
Last September the Gabonese government announced the creation of 13 national parks, covering 11 percent of the country. A major force behind this decision was J. Michael Fay, a driven (some would say obsessed) biologist with the New York based Wildlife Conservation Society (WCS), who had walked some 2,000 miles across central Africa to document its flora and fauna. In Loango National Park, a model for the other parks, Fay made his efforts to instill solid management and inspire private investment, keeping a daily journal of his experiences. In his entries he celebrates the Loango's coast, speaks his mind about conservation, and describes some of the work that's making the world's newest park system a success.
The Heron
The mangroves here are big trees, their stilt roots forming an impenetrable tangle like some kind of jungle gym.
I thought about the village. The people of Loango came to the bank of Congo River for padauk wood (prized for its hardness and bright red color), for elephant ivory, and to acquire slaves from the neighboring tribes. It's clear that oysters supplied the villagers with a steady source of food over many generations.
Paddling conditions were perfect — slight breeze coming off the ocean, cumulus clouds shading the sun (no more than 80°F), and not a tsetse fly to be seen. As we rounded the sharp bend leading us inland, the kayak leaving a silvery wake on the dark surface, some fruit bats scared up a big bird.
We got into position for a look, and my eyes met with what looked like an overdressed clown with a sharp beak. Its breast was a rich rusty brown, the throat a bright white, the back and wings a crisp blackish brown. But the eyes: Wow, what eyes! In a bird the size of a raven they were about as big as a human's and lined with a thick white ring. This thing was the most wonderful avian delight I'd ever seen. A look in A Guide to the Birds of Western Africa revealed the bird to be the white- backed night heron. "Largely nocturnal; secretive and very shy by day," the book said. Hardly an adequate description of what we saw. The authors might have added: "Yet another little known and unbelievably beautiful product of nature that can be seen on any day in Loango National Park."
The Hippo
As we advanced upstream, the river narrowed, and snags began to block our progress. My eyes scanned the muddy bank, which suddenly began to surge. So did my heart, as the form of a massive hippo materialized no more than 25 feet in front of the boat. Face-on to us, he plunged into the water like a battleship released from dry dock full-speed ahead. He'd been sleeping under a tree, and we had scared him in what he may have judged a surprise attack. We paddled frantically for the mangroves on the opposite bank, which seemed a mile away.
"Go, go, go," shouted Jane, "he's coming. He's right behind the boat." The theme music of "Jaws" popped into my head, along with visions of this behemoth chomping our plastic kayak right in half.
When we reached a tangle of mangrove roots — slippery like spaghetti and virtually ungrippable (ungraspable) — 1 tossed the paddle aside and catapulted Malia up into the tree. Jane and I followed, clambering and slithering over the spaghetti branches until we had about ten feet of jungle between us and the water's edge. We looked back only to see a boil of
water erupting just behind the empty kayak. The hippo had plunged into the black depths.
We sat motionless for the better part of an hour, eyes fixed on the water like spooked prey. Because passage on foot through the mangrove maze wasn't an option, we'd have to hop back in that boat and get ourselves downstream without stirring the now invisible beast. All was quiet. Would it stay that way?
Jane and Malia struggled through the mangrove roots until they were about a hundred feet downstream. I jumped in the kayak, tipping it hard from side to side to call the hippo's bluff. The water stayed calm. No bubbles, no movement. That was good. 1 recovered the paddle and lost no time in zipping downstream to fetch the ladies, slipping as quietly as possible past every swirl and bubble.
TEXT WORK
1. Pronounce correctly and transcribe. Consult the dictionary if
necessary.
Government, wildlife, society, fauna, inspire, journal, experiences, coast, success, mangrove, jungle, gym, padauk, bright, ivory, acquire, neighboring, oyster, source, cumulus, surface, scared, clown, beak, breast, throat, human, avian, delight, guide, reveal, nocturnal, adequate, nature, eyes, surge, heart, release, judge, jaws, reach, spaghetti, virtually, depths, motionless, because, through, quiet, struggle, swirl.
2. Answer the questions.
1. How many National Parks did the Gabonese government create?
When?
2. Who was a major force behind this decision?
3. What did Michael Fay do in Africa?
4. What kind of trees are mangroves?
5. Why did the people of Loango come to the bank of Congo River?
6. What was the steady source of food for the local people?
7. What were the paddling conditions there?
8. When did the fruit bats scare a big bird?
9. What did the bird look like?
10. What kind of bird was it?
11. What was written about this bird in the Guide?
12. What should be added to that description?
13. What happened when they advanced upstream?
14. Why did the water surge?
15. Why did the author's heart surge?
16. What did the hippo look like?
17. Why was the hippo trying to attack the author and his kayak?
18. How did the author and his companions escape form the hippo?
19. What was the author thinking about while running away?
20. What did the author do when they reached the opposite bank?
21. What did they see when they reached the safe place?
22. What was the safe place?
23. What did they do after the hippo had plunged into the black depths?
24. How did they go back? Why?
3. Give Russian equivalents to the following words and word combinations. Find and translate sentences with them in the text.
To announce the creation, driven (obsessed) biologist, Wildlife Conservation Society, to make one's efforts, to celebrate the Loango's coast, to speak one's mind about conservation, to make the world's newest park system a success, stilt roots, mangroves, padauk wood, prized for its hardness and bright red color, to acquire slaves, paddling conditions, cumulus clouds, silvery wake on the dark surface, rich rusty brown, eyes about as big as a human's, the most wonderful avian delight I'd ever seen, Guide to the Birds of Western Africa, white-backed night heron, hardly an adequate description, the authors might have added, unbelievably beautiful product of nature, we advanced upstream, snags began to block our progress, bank began to surge, to plunge into the water, like a battleship released from dry dock, full-speed ahead, to judge a surprise attack, to paddle frantically, right behind the boat, to chomp the plastic kayak right in half, water's edge, to reach a tangle of mangrove roots, virtually un- grippable, to clamber and slither over the spaghetti branches, a boil of water erupting just behind the empty kayak, to plunge into the black depths, like spooked prey, passage on foot, to call the hippo's bluff, to stay calm.
4. Give English equivalents to the following words and word combinations.
Габонское правительство; объявить о создании; национальный парк; основная сила; увлеченный биолог; стабильное управление; частные инвестиции; вести дневник; высказывать свое мнение о...;
недоступная путаница; слоновая кость; соседние племена; стабильный источник пищи; устрицы; легкий морской ветерок; муха цеце; крутой изгиб; фруктовые летучие мыши; острый клюв; ярко-белый; четкие черно-коричневые крылья; размером с ворона; очерченные широким белым кругом; самая красивая, восхитительная представительница птиц, которую я когда-либо видел; ведущий преимущественно ночной образ жизни; осторожный днем; невероятно красивый; река сужалась; грязный берег; массивный бегемот; перед лодкой; обращенный лицом к нам; как военный корабль; на полной скорости; мы напугали его; противоположный берег реки; мелодия из кинофильма; скользкий как макароны; я отбросил весло; он нырнул в черную глубину реки; мы сидели неподвижно; большая часть часа; лабиринт из корней мангового дерева; невидимый зверь; пузырьки; спокойно; я достал весло; водоворот.
5. Form adjectives from the names of these countries:
Gabon, Japan, Portugal, China, Vietnam.
6. Give full forms for:
WCS, UN, IES, US.
7. Convert distances in miles into kilometers, temperatures in degrees Fahrenheit into degrees Centigrade.
8. Make word combinations, translate them and find them in the text.
| investment ivory surface journal tangle conditions delight force food management beak bend brown biologist |
| major driven conservation national central solid private daily stilt impenetrable padauk elephant acquire neighboring |
| source of | bird |
| many | breeze |
| paddling | roots |
| slight | generations |
| cumulus | wood |
| tsetse | society |
| sharp | tribes |
| opposite | fly |
| dark | park |
| fruit | slaves |
| a big | bats |
| sharp | clouds |
| rusty | bank |
| avian | Africa |
| * * * | |
| obsessed | heron |
| bright | spaghetti |
| night | maze |
| largely | nocturnal |
| adequate | depths |
| unbelievably | roots |
| muddy | description |
| massive | edge |
| dry | white |
| full-speed | motionless |
| surprise | ahead |
| paddle | beast |
| plastic | biologist |
| theme | prey |
| mangrove | hippo |
| slippery like | branches |
| virtually | frantically |
| spaghetti | beautiful |
| water's | back |
| black | kayak |
| looked | part |
| sat | bank |
| better | ungrippable |
| spooked | music |
| mangrove | attack |
| invisible | dock |
9. Match the synonyms in the columns. Translate the pairs and find them in the text.
introduce
turn
reliable
materialize
bank
ungraspable get
obsessed
move forward
hippo
huge
cry
quiet
throw aside
diary
frighten
express one' opinion
wonderful
jump
| 10. Match the antonyms in the columns. Translate the pairs and
|
11. Form antonyms using negative prefixes un-, in-, il-, im-f ir-f dis mis-. Consult the dictionary if necessary.
| shout scare beautiful instill journal driven solid speak one's mind ungrippable hop calm advance acquire bend massive behemoth appear toss aside coast |
Visible, penetrable, believable, grippable, possible.
12. Make a summary of the text.
13. Choose the right word from the list below. Read and translate the story.
THE BRONX ZOO
Welcome to the one of the_____________________ greatest zoo — the
Bronx Zoo! As the flagship of the largest________________________________ of
metropolitan zoos in the USA, the Bronx Zoo is the heart of the Wildlife Conservation Society and its work___________________ wildlife and wild
places around the globe.
With award-winning, cutting-edge exhibits featuring over 4,000
___ , there is no other zoo in the world that
___ the diversity, superb viewing, and world-renowned
expertise that assures a rewarding___________________ and the knowledge that visitors can make a difference in the world around them. Whether you're nose-to-nose with Wfestern lowland gorillas in our
___ Congo Gorilla Forest, spotting snow
___ in our naturalistic Himalayan Highlands
Habitat, or experiencing almost an acre of an indoor Asian rain
___ , you're always within roaring distance of the
world's most amazing wildlife. In the end, you'll know that your admission fees went to a___________________ organization that has
more expert researchers in the field than any other. Together, we're making a____________________ .
Visit the zoo and have________________________ __ exploring it!
Experience, conservation, network, fun, world, difference, to save, to offer, famous, forest, animal, leopard.
14. Fill in the blanks with prepositions from the last below and adverbs where necessary. Translate the article.
BIG BEARS
Surrounding a high ridge ... natural rock and just... a path ... the Himalayan Highlands are grizzly and polar bears. These cuties are anything but cuddly!
|
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The grizzly bear is a race ... brown bear and has been called the most dangerous animal... North America — next... humans. Our grizzlies came here as part... a rescue effort... 1995.
Occasionally, ... the wild, bears become too friendly... the locals and need to be relocated to more remote areas ... wilderness. The US Fish & Wildlife Service gives them three chances. Our bears struck-out. Luckily, they have found a permanent and comfortable home here ... the zoo.
... their designation as land animals, polar bears are the most aquatic ... all the bear species. ... the wild, polar bears can swim ... hours to get... one iced floe ... another. There is no shortage ... swim time here ... the zoo either. Our charismatic polar bears love swimming year round — especially when there is a fishsicle (frozen fish treat) to catch. ... your visit, you might see a bear taking a dip or playing ... the snow.
Of, to, from, for, in, at, up, with, despite, during.
15. Agree or disagree with the following statements. Give your reasons.
|
|
For agreement use:
I quite agree. I agree with you. I fully agree. I think you are right.
For disagreement use: Actually, I don' agree. I don't think that's right. I don't think that's true (correct). Well, I am not sure if that's true (right, correct).
|
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1. Gabon is the country where ecotourism is well-developed.
2. Flora and fauna of Africa are the most beautiful in the world.
3. Herons are nocturnal birds.
4. You will never find jungle in Gabon, only deserts.
5. Hippos are friendly animals.
6. Padauk wood and elephant ivory are not popular nowadays.
7. 80°F is not very not.
8. Hippos are not very good swimmers.
9. If you go downstream a river in a national park you need to be careful to avoid every swirl and bubble.
16. Read the article, put the verbs in the right forms and discuss the article.
ADOPT AN ANIMAL
You (to want) (to be) Mum to a giraffe? Or Dad to a gorilla? London zoo (to want) everyone (to adopt) one of its animals (to raise) money (to look) after them.
When you "adopt" an animal, you (to sponsor) it for a year. You can (to adopt) an animal for one year on your own, with your family or with your school group. The cheapest, for £ 15 per year (to be) tiny things such as ants, beetles, butterflies and small fish. A lion, tiger or rhinoceros (to cost) you £2000. The most expensive animal of all (to be) the Asian elephant.
What you (to get) for your money? An Adoption Certificate, a photo of your animal and a free entrance ticket. You can also (to have) your name on a sign near your animal cage.
London zoo (to have) over five thousands animals. It (to cost) over half a million pounds (to pay) for the animals' food for a year.
1. What does it mean "to adopt an animal at London zoo"?
2. Do you think it is a good thing to adopt an animal at the zoo ?
3. Do we have the uAdopt an АттаГ' programme in Russia?
17. Divide into two groups. One group is for adopting an animal.
The other group is against it. Discuss pros and cons of adopting an animal.
18. Speak about...
CONSERVATION TIPS
• Many wild animals are now threatened or endangered because of international trade. Stop by the Customs House and see confiscated items illegally, made from our wondrous wildlife.
• Don't buy ivory. Plastics, resins, and even a very hard white nut can be fashioned into jewelry and other items once made from ivory.
• Primates do not make good pets and are illegal in many areas. Ecotourism helps bring hard currency to developing countries.
• Ecotourists like you who choose their destinations for their natural beauty, have a large impact on countries with large wildlife population.
• Ecotourism makes certain species more valuable alive than dead.
• The way you live at home does influence the world. Support and participate in non-consumptive uses of wildlife such as bird watching, nature photography and scuba diving.
• Create conditions in your yard that will benefit birds, insects and plants. Reduce or eliminate your use of chemical fertilizers and pesticides.
• Plant trees and bushes.
19. Discuss the necessity of every tip.
20. Add more conservation tips (at least five more tips).
21. Explain why it is necessary to preserve nature and describe the ways to do it.
| 22. Role play.
|
| Swap roles. |
24. Dialogue. Read, translate, memorize and dramatize the dialogue.
Ann: Listen to this! It says in the paper that a tiger escaped from the zoo last night.
Ben: Did it? Not near here I hope? Was it London Zoo?
Ann: No, it wasn't. It was in Bristol.
Ben: Oh no. My parents live in Bristol, next to Bristol Zoo!
25. Make up your own dialogues about visits to the zoo or accidents that happened in the zoo you know about.
26. Translate into English.
МОСКОВСКИЙ ЗООПАРК
Московский зоопарк, расположенный в самом центре города, старейший и крупнейший зоопарк нашей страны. Он был основан в 1864 году. Сейчас коллекция зоопарка насчитывает 6094 экземпляра 1001 вида животных.
За свою почти полуторавековую историю зоопарк очень сильно изменился, особенно в последние годы, когда стала осуществляться его генеральная реконструкция. Появились новые помещения для животных, например, создан уникальный «Экзотариум» — павильон с морскими аквариумами. Открыты новые павильоны: «Дом птиц», «Ночной мир», «Теплолюбивые копытные», «Теплолюбивые кошки», «Ластоногие», «Приматы», «Фауна Индонезии». Для самых маленьких посетителей открыт специальный «Детский зоопарк».
Новый слоновник был построен в рекордно короткие сроки, в течение одного года, и был открыт для посетителей в сентябре 2003 года. Он получился просторным: отапливаемые зимние вольеры площадью 650 кв. метров, летние вольеры для прогулок площадью 1475 кв. метров. В нем многое предусмотрено для комфортного содержания животных: бассейны, много песка, стволы деревьев, крупные валуны. Новоселам, самцу и двум самкам азиатских слонов, очень понравился их новый дом. Павильон удобен и посетителям — во внутреннем помещении им предоставлен двухуровневый смотровой зал.
27. Write an essay on a chosen topic.
1. Wildlife conservation societies in Russia.
2. Nature conservation in Russia.
3. Nature conservation in... (choose any city or country).
4. The necessity of nature conservation.
PROJECT WORK
1. Create an ecotourism program in your region. Work out the itinerary for an ecotour. Think of the ways your program can be beneficial for the community and for the nature. Present your tour to your customers. Include conservation tips they should know while travelling.
2. Work out a nature conservation program for your region. Include all endangered animal and plant species. Publish conservation tips for people in the local newspaper. Present your program to the local group of environment activists.
Unit 6. Business Travel
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GROUP TALK
Why do people travel on business? How often do people travel on business? Have you ever travelled on business?
TEXT 1
Vocabulary
stable — стабильный profitable — прибыльный
п оощрител ьн ы й
— конференция
— выставка отдельный
— полагать, считать
за счет...
| approximate supplement - negotiation - to deal with enterprise - demand - workshop support — employee appraisal teamwork annual — |
развлекательные поездки
- приблизительный дополнять переговоры
- иметь дело с...
— предприятие спрос
— семинар поддержка
— работник, служащий
|
|
| incentive — conference exhibition - separate — to consider at the expense of entertaining trips development — развитие according to — согласно... prospects — перспективы |
— похвала
— работа в команде ежегодный, годовой
turnover — оборот, товарооборот
average — средний duration — длительность diverse — разнообразный ordinary — обычный
vip = very important person — очень важный
senior management — высшее руководство
balloon flying — полеты на воздушных шарах
auto rallies — автогонки
psychologist — психолог
rope-courses — «веревочные курсы»
to comprise — включать в себя
emphasis — акцент, придавать значение
participant — участник
leadership skills — лидерские качества
adjustment — приспособление
sudden — внезапный
Read and translate the text.
BUSINESS TRAVEL
(Part I)
Business travel is one of the most stable working and highly profitable part of world tourism, and one of the youngest, too. Business travel or MICE (abbreviation from Meetings / Incentive / Conferences / Exhibitions) became a separate branch of tourism business in 1970s. First, business travel was considered by businessmen only as opportunities to have a good rest at the expense of the government or the company you work for. The situation changed greatly after 1998 when the number of entertaining trips has lowered and at the same time the number of corporate events has grown. MICE development in Russia is highly dynamic as well as in the rest of the world, and according to the prospects the profitability of this branch of tourism will grow up to $2 billion a year by 2020.
The demand structure of MICE today is: 75 % is individual business travel, intensive trips, conferences and exhibitions are 10—13 % each. The figures are approximate, of course; exhibitions and conferences are usually combined together in one event, and intensive programs usually supplement other types of business travel.
Meetings
Most travel agencies offer businessmen going to a conference, exhibition or negotiations only standard package of visa support, air tickets,
accommodation and transfers. As a result those businessmen, who want their trips to be efficient, prefer dealing with specialized travel agencies working in the sphere of MICE tourism. Such travel agencies basically deal with corporate clients. Agencies can provide the corporate client with full package of business and travel services including dozens of meetings, visits to enterprises and professional exhibitions.
The biggest American travel agencies working in the sphere of MICE tourism are American Express Travel Services, Carlson Wagonlit Travel,
BTI.
The demand on business travel is growing rapiudly. Numerous workshops, professional exhibitions, journals and websites devoted to MICE support this growth.
Incentive
Incentive tourism means travels financed by the company to give an incentive to employees as the appraisal of their work, to facilitate the teamwork and to stimulate work motivation. World annual turnover of incentive tourism exceeds $8 million, 80 % of which is spent on transport, accommodation and foods services, and only 15 % is spent on sightseeing and entertainment programs. Throughout the world 70 % of all incentive tours are to Europe, 10 % are to the USA thought 60 % of all incentive tourists are Americans, and 15 % of the tours are to the South East Asia. The average duration of an incentive tour is from 3 to 7 days.
Incentive tours are becoming more diverse, both in the choice of the countries and in the tour programs. Some intensive tours are aimed at business activities or interests of the tourists, i.e. historical or wine tours; there are also separate "mass" tours for ordinary employees and VIP programs for senior management. The latter prefer adventure tourism or even extreme tourism such as auto rallies or balloon flying.
Recently senior management of many companies prefers investing money not into traditional entertainment incentive tours but in team- building tours. In this matter travel agencies work together with business consulting companies, professional psychologists, etc. The example can be so called "rope-courses". They last for 3—4 days and are comprised of different activities including sport, adventure and extreme. The emphasis of the courses is placed not on sport abilities of the participants, but on effective teamwork, problem solution, leadership skills development and behaviour adjustment to different situations and sudden changes. Some travel agencies called incentive houses specialize at incentive tours only.
TEXT WORK
1. Pronounce correctly and transcribe. Consult the dictionary if
necessary.
Incentive, exhibition, entertaining, approximate, negotiation, enterprise, employee, appraisal, annual, turnover, throughout, diverse, choice, VIP, senior, psychologist, course, emphasis, adjustment, sudden.
2. Answer the questions.
1. What is the place of business travel in the world tourism?
2. What is MICE?
3. When did business travel become a separate part of tourism business?
4. What was the first perception of business travel by businessmen?
5. What is the situation nowadays?
6. What can you say about MICE in Russia?
7. What is the demand structure of MICE today?
8. What do most travel agencies offer to businessmen?
9. What can specialized travel agencies offer to corporate clients?
10. What are the biggest American agencies working in the sphere of MICE tourism?
11. What is incentive tourism?
12. What is the world annual turnover of incentive tourism?
13. What are the popular destinations for incentive tours?
14. What are incentive tours aimed at?
15. What kinds of incentive programs exist?
16. What does senior management prefer investing money into?
17. What is an example of a team-building tour in the text?
3. Give Russian equivalents to the following words and word
combinations. Find and translate sentences with them in the
text.
MICE, meetings, incentive, conferences, exhibitions, separate branch, opportunity to have a good rest, situation changed greatly, MICE development in Russia, highly dynamic, in the rest of the world, individual business travel, intensive, combined together in one event, supplement other types of business travel, travel agencies, air tickets, accommodation and transfers, specialized travel agencies, in the sphere of MICE tourism, including dozens of meetings, numerous workshops, devoted to MICE, support this growth, incentive tourism, the appraisal
of their work, to facilitate the teamwork, to stimulate work motivation, annual turnover, throughout the world, more diverse, aimed at business activities, "mass" tours for ordinary employees, VIP programs, for senior management, the latter, adventure tourism, team-building tours, the emphasis of the courses is placed not on, incentive houses.
4. Give English equivalents to the following words and word combinations.
Деловой туризм; стабильно работающий; высокоприбыльный; считается; за счет...; развлекательная поездка; корпоративные мероприятия; согласно прогнозам; прибыльность этой отрасли туризма; структура спроса; конференция; приблизительный; стандартный турпакет; визовая поддержка; в результате; предпочитают
иметь дело с...; корпоративные клиенты; посещение предприятии; профессиональные выставки; быстро развивается; журналы и Интернет-страницы; финансируется компанией; в качестве поощрения сотрудников; превышает; развлекательные программы и программы осмотра достопримечательностей; средняя продолжительность; поощрительные туры; исторические туры; винные туры; полеты на воздушных шарах; в этой связи; консалтинговые компании; «веревочные курсы»; спортивные умения; решение проблем.
5. Make word combinations, translate them and find them in the
| text. business stable highly tourism separate good changed entertaining at the same corporate highly demand combined intensive other travel |
| together profitable structure dynamic business events working branch programs types rest agencies greatly package trips time |
standard
visa
air
sport
problem
leadership
prefer
corporate
dozens
visits to
professional
numerous
support this
appraisal
facilitate
work
VIP
annual
foods
growing
entertainment
average
more
business
wine
ordinary
senior
adventure
auto
balloon
investing
team-building
consulting travel
enterprises
of meetings
clients
dealing
turnover
skills
exhibitions
motivation
solution
the teamwork
abilities
workshops
growth
programs
support
of work
tickets
money
tours
flying
rallies
tourism
services
rapidly
companies
management
programs
employees
duration
tours
diverse
activities
6. Match the antonyms in the find them in the text.
supply
accommodation high separate mass
approximate ordinary senior the former rallies
7. Make a summary of the text.
8. Agree or disagree with the following statements. Give your reasons.
For agreement use: For disagreement use:
I think so. I don yt think so.
I agree... 1 disagree...
Yes, I should think so. I don't agree with you here.
Certainly it is. Definitely not.
Exactly. Not in the least.
1. Business travel is a highly profitable part of world tourism.
2. Business travel is the oldest form of tourism.
3. MICE is a separate branch of tourism.
4. The demand on business travel is growing rapidly.
5. Incentive tourism is usually individual tourism.
6. Incentive tours are aimed at business activities of the tourists.
7. Senior management prefers investing money into traditional entertainment tours.
8. There are separate incentive programs for senior management.
9. All incentive tours are aimed at team-building or effective team work.
10. MICE is an important sector of world economy.
9. Discuss:
1. What is business travel and why does it exist?
2. The reasons why the perception of business travel has changed.
| columns. Translate the pairs and exact individual VIP lodging race demand junior low the latter joined |
3. The demand structure of MICE.
4. The factors that support the growth of MICE.
5. The world annual turnover of incentive tourism in comparison with Russia.
6. The reasons why incentive tours become more diverse.
7. There are separate "mass" tours for ordinary employees and VIP programs for senior management. Is it necessary?
10. Speak about...business travel demand in your city/region.
11. Explain why?
1. The demand on business travel is growing.
2. There are agencies working only in the sphere of MICE tourism.
3. Businessmen prefer dealing with specialized travel agencies.
4. Incentive tours are gaining popularity.
5. There are separate team-building tours are gaining popularity.
6. There are separate "mass" tours for ordinary employees and VIP programs for senior management.
DIALOGUE 1
Read, memorize and dramatize the conversation.
AT THE AIRPORT
Stephen Brooks, managing director from Acme Bikes, a small British company, is meeting his Dutch colleague, Henk Jansen, at the airport. Henk is in the arrivals hali Stephen and his wife Christine approach him.
Stephen: Excuse me. Are you Mr. Jansen? Henk: Yes. Pm Henk Jansen.
Stephen: How do you do, Henk? Pm Stephen Brooks from Acme
Bikes.
Henk: How do you do, Mr. Brookes? Stephen: Did you have a good journey? Henk: Yes. It was fine, thanks.
Stephen: (picking up Henk's suitcase) Oh, I'll take your suitcase. Henk: That's very kind of you.
Stephen: Not at all. Let me introduce you to my wife, (to Christine)
Christine, this is Henk Jansen. Christine: Hello, Henk. Nice to meet you. Henk: How do you do, Mrs. Brookes? Christine: Oh, do call me Christine.
Henk: Thanks, Christine, (to Stephen) And may I call you Stephen? Stephen: Please, do. My car's just outside. I'll take you to the office.
DIALOGUE 2
Read, memorize and dramatize the conversation.
Stephen Brooks has taken his Dutch colleague to the office of Acme Bikes. Henk Jansen wants to meet Franck Green, the company's CEO. Carol is Mr. Green's secretary.
IN THE OFFICE
Carol: Mr. Henk Jansen to see you, Mr. Green.
Mr. Green: Thank you, Carol, (to Henk) How do you do, Mr. Jansen?
Henk: How do you do, Mr. Green?
Mr. Green: Welcome to Acme Bikes.
Henk: Thank you. It's a pleasure to be here. Mr. Green: I hope you enjoy your stay with us. Allow me to introduce
one of our technical consultant, Jane Selby from New York.
Henk: Pleased to meet you, Miss Selby.
Jane: The pleasure's all mine. And please call me Jane.
Henk: Thanks.
Notes:
The verb "to introduce" is used only in very formal conversations. Even at business meetings you can use a more colloquial phrase "This
IS. • i
| 12. Role play.
|
| Swap roles |
13. Translate into English.
ДЕЛОВОЙ ТУРИЗМ
Словосочетанием деловой туризм (Business travel) можно обозначить два понятия. Первое — это деловая поездка бизнесмена или менеджера с целью развития бизнеса. Второе — развитая индустрия по обслуживанию деловых поездок.
Специалисты обычно рассматривают понятие деловой туризм как бизнес-систему, состоящую из четырех подсистем. Это четырехугольник, в углах которого находятся: «компании-заказчики» (они направляют своих сотрудников в деловые поездки), «компании-поставщики отдельного вида услуг» (авиакомпании, отели, бюро по аренде автомобилей, страховые компании и др.), «компании-поставщики полного комплекса услуг (туроператоры) в сфере деловых поездок» и «организации и фирмы индустрии MICE».
В среде Business travel деловые поездки принято делить на несколько видов в зависимости от целей и пакета востребованных услуг. Это собственно индивидуальные деловые поездки, на долю которых в среднем в мире приходится 70—78 % от общего объема деловых поездок. Поездки для участия в конференциях, конгрессах и семинарах — 12—14 %. Поездки на выставки — 10—12 %. Поощрительные поездки как одна из форм мотивации и поощрения сотрудников, партнеров, клиентов, торговых агентов, дистрибьюторов и руководителей высокого ранга составляют 3—7 %. Виды деловых поездок могут тесно переплетаться, например, вы- ставочно-конгрессные и поощрительные поездки.
14. Write an essay on the topic "Business Travel in Russia".
TEXT 2
Vocabulary
to make arrangements — договариваться, уславливаться
industry-specific exhibitions — специализированные выставки
construction — строительство
furniture — мебель
military — военный
fair — ярмарка
wood processing — обработка древесины
supply — предложение
clock-art forum — форум часового искусства
trend — направление, тенденция
market share — доля рынка
to note — замечать
in advance — заранее
to attend — посещать
bulk — основная часть, большое количество pharmaceutical company — фармацевтическая компания insurance company — страховая компания charter flights — чартерные рейсы discount — скидка to require — требовать
Read and translate the text.
BUSINESS TRAVEL (Part II)
Exhibition Tourism
According to business travel statistics, the demand on exhibition tourism has been growing recently. Large travel agencies make arrangements to visit more than 100 exhibitions every year. The most popular industry-specific exhibitions and fairs are construction, furniture, food, computer, general industrial and military fairs and exhibitions.
The demand on specialized exhibitions has been growing recently. For instance, professionals are not interested in general construction exhibitions, but in particular construction techniques, e.g. wood processing, or particular types of construction materials.
Among the most popular European destinations the leaders are Germany and Italy, providing up to 70 % of supply to the existing demand. The third place is taken by France, with popular construction exhibitions and Le Burge air show. In Switzerland the primary attractions are auto show in Geneva and clock-art forums in Baselle. Great Britain is famous for design, interior and furniture exhibitions. The demand on exhibitions in other European countries is not high.
One of the existing trends in exhibition tourism is the growing interest in South-East Asia, especially China. The location of the exhibition is gaining importance for clients, so exotic countries are being chosen more and more often for the location of the exhibition. It is true particularly for the exporting companies that want to enlarge there sales market's share in developing countries.
Russian experts also note, that Russian businessmen used to remember about exhibitions "at the last minute". Now they plan visiting exhibitions in advance, especially during the high season of the exhibition tourism, which is from February to May and from September to November. Such thoughtfulness makes the work of travel agents easier, because in some hotels located near the popular exhibition centers the rooms have to be reserved at least a year before the exhibitions.
Congress Tourism
Congress tourism is a growing MICE market segment. Congress tourism takes up to 30 % of the hotel reservation around the world, but only 5—7 % in Russia. Some of the most popular congress places have always been Check Republic and Cyprus. Russian capitals Moscow and St. Petersburg are gaining popularity as well lately.
According to HCD Group, a big consulting company, more than 150 large congresses, conferences and workshops are held in Moscow annually. Each event is attended by 100—300 participants, that is average for Europe, but less than in East Asia and America, where large congresses draw up to 5—7 thousands participants.
As the specialists note, the major bulk of congress-conference clients are financial, computer, pharmaceutical and insurance companies. The average duration of the event is from two to four days. The typical service includes charter flights to and from the location and accommodation in best hotels of major resort cities.
Popular travel destinations are gradually becoming popular congress destinations as well. Such countries as Turkey, Spain and Greece are in high demand during low season when 4—5 star hotels are not packed and offer accommodation discounts.
Individual congress tourism differs from exhibition tourism because it doesn't require standard promotion and previous advertisement. Usually individuals come to a travel agency having received the invitations personally in need of standard travel package including visas, air tickets, transfers and accommodation.
TEXT WORK
1. Pronounce correctly and transcribe. Consult the dictionary if
necessary.
Arrangement, industry-specific, exhibition, construction, furniture, fair, share, thoughtfulness, pharmaceutical, insurance, charter flight, discount, to require.
2. Answer the questions.
1. What are the changes in demand on exhibition tourism?
2. How many exhibitions a year do travel agencies make arrangements for?
3. What are the most popular exhibitions and fairs?
4. What kind of exhibitions are professionals interested in?
5. What are the most popular European exhibition destinations? Why?
6. What are the recent trends in exhibition tourism development?
7. What are the recent trends in Russian exhibition tourism?
8. When is the high season for exhibition tourism?
9. What is the place of congress tourism on the market?
10. What are the popular congress places?
11. How many congresses are held annually in different locations all over the world?
12. What are the major congress-conference clients?
13. What countries are in high demand during low season and why?
14. Which way does the individual congress tourism differ from exhibition tourism.
3. Give Russian equivalents to the following words and word
combinations. Find and translate sentences with them in the
text.
Demand, make arrangements to visit, construction, furniture, military fairs, for instance, particular construction techniques, the third place is taken by France, primary attractions, clock-art forums, famous for, existing trends, to enlarge there sales market's share, used to remember about exhibitions "at the last minute", high season, thoughtfulness, congress tourism, growing MICE market segment, hotel reservation, gaining popularity, big consulting company, average for Europe, the major bulk of congress-conference clients, insurance companies, average duration, charter flights, major resort cities, are not packed, doesn't require standard.
4. Give English equivalents to the following words and word
combinations.
Согласно статистике по деловому туризму; специальные выставки; ярмарка; общеотраслевая выставка; общестроительная выставка; деревообработка; строительные материалы; существующий спрос; автосалон; дизайн; интерьер; мебель; растущий интерес;
особенно Китай; место проведения выставки; экзотические страны; популярные выставочные центры; особенно для экспортирующих компаний; как минимум за год до проведения выставки; развивающиеся страны; заранее; места проведения конгрессов; согласно...; проводятся ежегодно; участники; привлекать; как отмечают специалисты; финансовые компании; фармацевтические компании; пользуются большим спросом; во время межсезонья; отличается от; реклама; стандартный турпакет.
| 5. Make word combinations, translate them and find them in the
|
places reservation companies interest segment
of the exhibition
flights annually hotels event service note cities discounts duration congresses season companies bulk demand destinations
►
columns. Translate the pairs and
famous
every year
place
workshop
attend
technique
sector
exhibitions
columns. Translate the pairs and
| market hotel congress Russian gaining consulting * * large held each specialists major insurance average typical charter best resort travel high low offer 6. Match the synonyms in the find them in the text. visit destination show seminar annual segment method popular 7. Match the antonyms in the find them in the text. general gain high season developing |
industry-specific low season highly developed less
| import lose demand minor |
| more major export supply |
8. Make a summary of the text.
9. Agree or disagree with the following statements. Give your reasons.
|
|
For agreement use: That's right. I am with you here. I fully agree. Definitely. Exactly.
For disagreement use: I think that's wrong. I am not with you here. J don't really agree. Definitely not. On the contrary.
|
|
1. The demand on exhibition tourism has declined recently.
2. The most popular exhibitions are computer and military fairs.
3. Professionals are interested in general construction exhibitions.
4. Among the most popular European destinations the leaders are France and Great Britain.
5. German and Italy provide up to 70 % of all world exhibitions.
6. The primary attraction in Switzerland is the auto show in Geneva.
7. The location of exhibition is very important for clients.
8. China is not a very popular exhibition location.
9. Russian businessmen used to plan visiting exhibitions in advance.
10. Congress tourism is part of exhibition tourism.
11. Congress tourism is a growing sector of MICE market segment.
12. More than 100 large congresses, conferences and workshops are held in Moscow annually.
13. Average duration of a conference or congress is from two to four
days.
14. Popular resorts are not popular congress destinations. 10. Discuss:
1. The structure of demand on exhibition and congress tourism.
2. What countries are popular exhibitions and congresses locations and why.
3. The time of high season for exhibition and congress tourism.
4. Reasons for Russian capitals to be gaining popularity as congress
places.
5. The structure of a standard travel package.
6. The industries and types of companies that take part in the most popular exhibitions and congresses.
7. The average duration for exhibitions, fairs or congresses and the reasons for that.
11. Speak about... the differences between individual business travel, incentive tourism, conference tourism and exhibition tourism.
12. Explain why:
• The demand on exhibition tourism is growing.
• Congress tourism is a growing market segment.
• Resort places become popular congress locations during the low season.
DIALOGUE 3
Vocabulary
to arrange a meeting — организовать встречу
Read and dramatize the dialogue. Find out the meanings of the underlined words and phrases.
ARRANGE A MEETING
A: Good morning.
B: Oh, hello. Could I speak to Mrs. Howard, please? A: Yes, speaking.
B: Oh, hello, Mrs. Howard, it's John Cudmore from BF here. A: Oh, hello. How are you?
B: Pm fine, thanks. Pm just ringing to arrange our meeting. A: Oh, yes. How about sometime next week?
B: Well, Pm afraid I have to go to Paris tomorrow, and Pll be away till the weekend. But how about Tuesday or may be Thursday the 24th? Is that convenient for vou? A: Um, let me just look in my diary.
| 13. Role play.
|
| Swap roles. |
DIALOGUE 4
Read and dramatize the dialogue. Find out the meanings of the underlined words and phrases.
INVITING
|
|
1.
What are you doing this evening, Jules? I don't have anything planned.
I'm going out for a meal with some people from our Toronto branch. Whv don't vou come with us? Great. I'd love to.
Well, it's half past six now. Let's meet in the bar at eight o'clock. Fine. That'll give me time to get changed.
2.
| Patrick: Jules: Patrick: Jules: Patrick: Jules: |
| Patrick: Henri: Patrick: Henri: |
Would vou like to join us for a drink. Henri? I'd love to but I'm a bit tired. It's been a long day. Some other time maybe? Yes, whv not Saturday evening?
|
|
| 14. Role play.
|
Call your friend and invite him/her to go out with you to/for... (choose the place and occasion). Discuss time and place. Use phrases from the dialogues
Receive a call from your friend who wants to invite you to go out with him/her. Thank for the invitation. Accept politely and willingly. Discuss time and place. Use phrases from the dialogues.
|
|
Swap roles.
DIALOGUE 5
| Receptionist: FVank: Receptionist: Frank: Receptionist: Mr. Parneil: Receptionist: Mr. Parneil: Receptionist: Frank: |
Read and dramatize the dialogue. Find out the meanings of the underlined words and phrases.
PHONE CALL
Parneil Investment Company.
Hello, I'd like to speak to Wally, please.
And your name, sir?
This is Frank, Frank Baxter.
Just moment, Mr. Baxter.
Yes, what is it?
Frank Baxter is on line two.
Tell him, Г11 call him back.
Yes, Mr. Parneil. I'm sorry, Mr. Baxter, Mr. Parneil is out right now. Can he call you back?
No ... no, that's all right. Tell him I'll call back later. Thank you.
15. Mr. Baxter called other friends. Dramatize the conversations using the phrases below.
• I'm sorry, Mr. Baxter, Mr. Franklin is awav on business. Can I take a message?
| Student В |
• I'm sorry, Mr. Baxter, Mr. Trilling is in a meeting. Would you like to leave your name and number?
16. Role play.
Student A
|
|
You want to call a person you need to talk to. But the person can not talk to you right now. Apologize and
You are a secretary. A person wants to speak to your boss but you boss doesn't want to speak to him/her.
| ask the person to call you back, leave you name and number | Refuse politely. Make up reasons why your boss can not speak to him/ her without saying that he doesn't want to. |
| You want to call a person you need to talk to. But the person can not talk to you right now. Ask when you can call again. | You are a secretary. A person wants to speak to your boss but you boss doesn't want to speak to him/her. Refuse politely. Make up reasons why your boss can not speak to him/ her without saying that he doesn't want to. |
| Swap roles. |
DIALOGUE 6
Read and dramatize the dialogue. Find out the meanings of the underlined words and phrases.
MESSAGE
Jeff: Hello?
Pat: Hello, is Annie there?
Jeff: No, Pm sorry, she stepped out. Pm expecting her back in about half an hour.
Pat: Jeff, this is Pat.
Jeff: Oh, hi Pat.
Pat: Oh, hi, how are you doing? Oh, look, could vou give Annie a message for me?
Jeff: Sure. Let me find a piece of paper here. Wait a second. Oh, I got one. What's the message?
Pat: Pm supposed to be meeting Annie for lunch at Greenbeans restaurant. Would you ask her to look and check if she has my French- Italian dictionary? And if she does — tell her to bring it along.
Jeff: OK, bring your French-Italian dictionary if she has it.
Pat: Right. Thanks, Jeff. How are vou doing?
Jeff: Oh, not bad. My knee hurts a lot after we had played tennis too much, how are you?
Pat: Good. Pm busy now. Pm very busy in the office. Oh, Jeff. I almost forgot. Look, Pm running a little late this morning. Tell Annie that I can't meet her until 1:30.
Jeff: ОК. 1:30 I'll tell her.
Pat: Good, look, I got another call on another line. I've got to go.
Jeff: OK. Have a good day! Bye.
Pat: Bye! Thanks.
| 17. Role play.
|
| Swap roles. |
DIALOGUE 7
Read and dramatize the dialogue.
A CALL FROM THE BOSS
Louise: Andy, this is Louise. Can you hear me? Andy: Are you on the mobile?
Louise: Yes, I'm on my way to London. But there's a lot of traffic. Listen, don't forget to book my hotel in Lisbon for tomorrow. Andy: I've already done it. I booked it yesterday. Louise: Great. Have you picked up my tickets yet? Andy: No, I haven't been to the travel agent's yet. I'm going this afternoon. But I've confirmed the flight times with the travel agent. You're leaving at 8.30. Louise: Have you rented a car for me? Andy: Yes, I have. You pick it up at the airport. Louise: What about the fax to Brazil? Andy: I've finished it but I haven't sent it yet. Louise: And the report? Have you written it yet? Andy: Yes, it's on your desk. Don't forget to sign it before you leave. Louise: Great. Oh, I nearly forgot! The most important thing of all!
Have you found my passport? Andy: Yes, luckily! It was in your drawer under some documents. Louise: Brilliant. That's it then. See you later. Bye. Andy: Bye.
| 18. Role play. |
HAVE YOU DONE THAT?
|
|
| Student В |
Student A
|
|
Call your friend or your mother or your secretary; ask him/her if he/ she has done something you asked to do before.
(Use Present Perfect when asking)
Answer your friend or son/daughter or boss. Give details of what you have done and give reasons why you haven't done something and tell him/her when you will do that.
(Use Present Perfect or Past Simple or Future Simple where necessary)
|
|
Swap roles. 19. Translate into English.
ДЕЛОВОЙ ТУРИЗМ: ЗАРУБЕЖНЫЙ ОПЫТ
Мальта — одно из самых удачных мест в Европе для проведения конференций и конгрессов. На острове 12 бизнес-отелей уровня 5* на 4550 мест и 12 бизнес-отелей 4* на 5650 мест, в которых могут проходить крупные конференции, а также много других гостиниц высокого класса с прекрасными возможностями для деловых людей. Большинство этих отелей расположены неподалеку друг от друга, и даже очень большие группы участников конгрессов можно легко расселить в нескольких соседних отелях высокого класса. При этом Мальта очень компактна, переезды отнимают мало времени, поэтому программа конференций может быть очень насыщенной. Деловая часть встреч прекрасно дополняется экскурсиями и всевозможными инсентив-программами, например, обрядом посвящения в мальтийские рыцари или ужином в старинном замке с театрализованным рыцарским турниром. И конечно, огромным преимуществом проведения конференций на Мальте является наш прекрасный климат и возможности для всех видов морского отдыха.
Российский рынок инсентив-туризма в своем становлении прошел несколько этапов. До конца 90-х он в основном представлял собой «поощрительную» часть выездных конференций, включавшую экскурсионные программы, отдых у моря и активное застолье. Теперь это самостоятельные поездки с целью поощрения и мотивации отдельных сотрудников или сплочения коллектива.
20. Write an essay on the topic "Business travel in..." (choose and city or country).
PROJECT WORK
Work out a week-long business travel program for a group of businessmen working in... (choose any industry). Include meetings, visiting exhibitions, conferences or congresses and sightseeing. Work out the itinerary comprised of one or several cities or countries. Make all necessary travel arrangements including visas, tickets, transfers and accommodations. Present your program to your clients.
Unit 7. Jobs And Careers At Tourism And Hospitality
|
|
Industries
GROUP TALK
• Have you thought of the career you want to have? What is it? Why? What are your goals?
• What are your plans to achieve your goals?
TEXT 1
Vocabulary
buzzword — модное словечко, специальный термин, произносимый
с целью произвести впечатление на дилетантов solely — единственно, исключительно, только, самостоятельно booming — резкий подъем, расширяющийся, процветающий to expand — расширяться council — совет
responsible for — нести ответственность, отвечать за... employment — занятость human resources — человеческие ресурсы incredibly — невероятно, чрезвычайно, крайне diverse — разнообразный, многообразный to comprise — включать, содержать conventions — конвенция, собрание, съезд beverage — напиток
ancillary — вспомогательный, добавочный, служебный piece — зд: статья
consolidation — объединение, укрепление, слияние mode — образ действий, вид, состояние to merge — поглощать, сливать(ся), соединять(ся) to acquire — приобретать career — карьера
exposure — подвергание какому-то воздействию facets — грань, аспект, сторона relative — относительный
job security — гарантия занятости у данного работодателя, обеспеченность работой obvious — очевидный
option — выбор, альтернатива, возможный вариант patience — терпение flexibility — гибкость
interpersonal skills — коммуникабельность, умение общаться, налаживать контакты с людьми service — обслуживание
first and foremost — прежде всего, в первую очередь, во-первых sensitivity — чувствительность, восприимчивость, способность к
быстрому реагированию awareness — осведомленность, информированность executive — зд: директор
MBA = Master of Business Administration — степень магистра в сфере бизнеса
to transfer — перемещать, переносить, переводить experience — опыт, жизненный опыт academic credential — аттестат, диплом об образовании advanced studies — занятия, курс повышенного типа для продолжающих обучение pros and cons — за и против benefit — выгода gratis — бесплатно, даром actually — действительно
downside — отрицательная сторона, обратная сторона, нижняя сторона
especially — особенно
to work long hours — работать много времени, больше 40 часов в неделю, работать сверхурочно, работать в вечернее время и выходные
notice — извещение, сообщение, уведомление, предупреждение ethics — этика to require — требовать
profound — сильный, глубокий, основательный implications — последствия, результаты profit — прибыль
community — сообщество, общество, община fair — справедливый
wage — зарплата
to exploit — эксплуатировать
environment — окружающая среда
Read and translate the text.
CAREERS IN TRAVEL AND TOURISM
Globalization is not a buzzword solely associated with international business. It has translated into a booming new career possibility: expanded services in the travel and tourism industry.
According to the World Travel and Tourism Council (WTTC), the industry "already is responsible for more than 10 percent of global employment." Dr. Brian White, director of the WTTC's Human Resources Center in British Columbia, says the field is incredibly diverse and comprised of seven major areas:
• Airlines/transport;
• Conferences and conventions;
• Arts and culture;
• Hotels, food and beverage;
• Ecotourism;
• Outdoor recreation;
• Ancillary services associated with tourism.
Industry Trends
With all this opportunity, where should you concentrate your efforts? Focusing on the market's demands may lead to more job openings.
On the corporate side, according to a piece on the industry trends online, the travel and tourism industry is "in consolidation mode." This means that smaller companies are merging or being acquired by the big players like American Express, Marriott and Carlson Wagonlit. So it might make sense to begin your career with one of the larger corporations, where you can gain exposure to many facets of the business while having relative job security.
An obvious trend is the increase in Internet service. The Web has created new and different career options for those interested in travel careers. Individuals can work for sites like CheapTickets.com, Orbitz and Travelocity.com.
Additionally, journalists may see more travel writing opportunities available in the traditional magazines like Conde Nasi Traveller and National Geographic Traveller, as well as online publications.
Characteristics for Success
You must have patience, flexibility and excellent interpersonal skills. This is a service industry, first and foremost. Cultural sensitivity and awareness are critical, as tourism professionals deal with different countries and cultures.
Senior level executives generally have MBAs and develop skills and competencies that can be transferred across sectors. Mid-level professionals heed a mix of practical experience and academic credentials, according to Dr. White, who also teaches in the field. For example, individuals might work full-time in the travel sector while going part-time for an advanced certificate in travel and tourism.
Pros and Cons
One obvious benefit of working in the travel and tourism industry is the opportunity to actually hop on a plane and see many locales at low prices, or even gratis. Another benefit for many is the fact that it is an international field that changes along with global trends.
One of the downsides to the business, especially the hotel and restaurant side, is the long hours. Management must often work evenings and weekends. Individuals are often asked to move to a new location without much notice.
Ethics and Tourism
Dr. White reminds us there is a strong set of ethics required in the field of tourism, noting the industry has profound economic implications for a country's economy and people. It is important for individuals to consider their responsibilities, says Dr. White. Tourism is about more than making a profit; it involves benefiting local communities, creating jobs that provide fair wages and not exploiting the environment.
By Nina Segal
TEXT WORK
1. Pronounce correctly and transcribe. Consult the dictionary if
necessary.
Buzzword, council, human, resources, incredibly, diverse, ancillary, piece, merging, to acquire, career, security, obvious, increase, patience, flexibility, excellent, interpersonal, service, first, foremost, awareness, senior, executive, experience, credentials, might, while, gratis, actually, especially, ethics, required, profound, communities, fair, wages, exploiting, environment.
2. Answer the questions.
1. What impact has globalization on tourism industry?
2. How many people does the tourism industry employ?
3. What is tourism business comprised of?
4. What should you concentrate on to be successful?
5. What is the trend in tourism industry on the corporate side?
6. Why is it better to start a career with one of the larger corporations?
7. What is going on with the Internet services?
8. Which way does this change influence different career options?
9. What career opportunities does the Internet offer?
10. What characteristics do you need for success?
11. What education does a senior manager need?
12. What are the benefits of working in the travel and tourism industry?
13. What are the downsides of the business?
14. What ethic principles are required in the field of tourism? Why?
15. What is tourism business all about?
3. Give Russian equivalents to the following words and word
combinations. Find and translate sentences with them in the
text.
Buzzword, booming new career possibility, expanded services, World Travel and Tourism Council, global employment, Human Resources Center, conferences and conventions, outdoor recreation, with all this opportunity, more job openings, on the corporate side, a piece, in consolidation mode, make sense, gain exposure to many facets of the business, career options, individuals can work for sites, additionally, online publications, a service industry, first and foremost, cultural sensitivity, senior level executives, MBAs, transferred across sectors, work full-time, advanced certificate in travel and tourism, obvious benefit, hop on a plane, downsides to the business, long hours, without much notice, a strong set of ethics required, profound economic implications, consider their responsibilities, benefiting local communities, fair wages, not exploiting the environment.
4. Give English equivalents to the following words and word combinations.
Ассоциируется только с...; международный бизнес; согласно..; отвечает за..; очень разнообразный; состоит из; искусство и культура; гостиницы; еда и напитки; ассоциируется с туризмом; направления развития индустрии; сконцентрировать свои усилия; требования рынка; может привести к...; слияние компаний; приобретаются крупными компаниями; начать карьеру; относительная уверенности в сохранении работы у данного работодателя; очевидная тенденция; увеличение Интернет услуг; традиционные журналы; личные качества, необходимые для успеха; терпение; гибкость; коммуникабельность; осведомленность; иметь дело с...; навыки и компетенции; профессионалы среднего звена; смесь практического опыта и академического образования; работать неполный рабочий день; за и против; возможность; увидеть много мест за низкую плату или даже бесплатно; другое преимущество; изменяется в ногу с глобальными тенденциями; работать вечером и в выходные; переехать на новое место; напоминать нам; экономика страны; получать прибыль; создавать рабочие места.
| 5. Make word combinations, translate them and find them in the
|
larger gain
facets of job
internet
career
travel
writing
traditional
online
interpersonal
service
cultural
tourism
different
senior
transferred across
mid-level
practical
advanced
obvious
downsides
restaurant
work
new
much
academic
economic
country's
consider their
making
local
creating
fair
exploiting
magazines
opportunities
publications
careers
corporations
skills
industry
options
exposure
sensitivity
sectors
service
the business
professionals
countries
level
security
communities professionals a profit
responsibilities
experience
credentials
economy
implications
notice
jobs
certificate
wages
location
benefit
evenings
the environment
to the business
side
6. Match the synonyms in the columns. Translate the pairs and find them in the text.
| article trade over the world drink opportunity work focus jump various board salary alone location buy web job option |
| solely business possibility council global hop beverage concentrate job opening acquire piece diverse wage internet job locate |
|
|
| 7. Match the antonyms in the columns. Translate the pairs and
|
8. Form antonyms using negative prefixes ил-, in-, И-, im-, ir-, dis-, mis-. Consult the dictionary if necessary.
Possible, fair, responsibility, to lead, interesting.
9. Retell the text.
10. Choose the right word from the list below. Mind the forms of the words. Translate the article.
CARVE OUT A CAREER IN CATERING
Weekends_______________________ many workers a much-needed
chance to relax and recharge — unless they_________________________ in the
catering business. That's because Saturdays and Sundays are usually prime_______________ for catered events. In fact, for catering workers, many of whom are students and stay-at-home_____________
in need of flexible schedules, weekend and_______________________ hours are
made to order.
So if you like to mingle with_______________________ , prefer a flexible
work schedule and favor an active work_________________________ , the
catering industry may be right for you.
A Flexible Job
Catering jobs come in all____________________ shapes and sizes,
according to Bill Hansen, president of Miami-based Bill's Catering and
Leading____________________ of America. "There are jobs in
__________________ halls, off-premises caterers that cater in a variety of arenas, as well as home-party caterers," he says.
What's more, the catering industry offers hourly workers much more
________________ than the restaurant business does. Once you begin
to work for a catering firm, you can pick and________________________________________ when
you want to work," he says, adding that being available at a moment's notice can___________________________ you land assignments.
Stranger; parent, caterer; banquet, time, evening, environment, flexibility, to help, to offer, to work, to choose, different.
11. Give missing derivatives (nouns, verbs, adverbs and adjectives) from these words and translate them.
| Verb | Noun | Adjective | Adverb |
| employment | — | ||
| to travel | |||
| additionally | |||
| possible |
12. Fill in the blanks with prepositions from the last below where
necessary. Translate the article.
THE RIGHT INGREDIENTS
Stamina is a key ingredient... success ... catering. "There is a lot ... schlepping, walking and heavy lifting," warns Hansen.
"You spend a lot ... hours ... your feet," says Feinstein. "These are not 9-...—5 jobs. Your call time [the time you need to appear] could be 6 a.m."
... the same time, a benefit associated ... this type ... work is free food. "You definitely get fed," she adds. "Sometimes you get ... really good food, and other times you get... the staff meal."
Job seekers should pay close attention ... personal grooming. As is true ... the food being served, looks matter. When walking......................................... an interview, look like you are applying ... a job and not the role ... a guest ... a party.
At, to, in, on, of, for; with.
13. Put the verbs in the right forms. Translate the article.
HOW TO FIND A JOB
The most important piece of advice to job seekers with minimal experience (to be) (to be) honest. Experience in this field (to be) not something you can (to fake). Someone (to see) through you. Instead, (to approach) potential employers with a can-do attitude. "Offer to do anything to get your foot in the door," the seasoned people (to advise). "This (to include) washing dishes, food prep and being a gofer." This (to be) also a great way (to see) if the catering business (to be) right for you.
"Be willing (to make) a little bit less (to start) and you probably (to get) a break," they (to add).
If you (to prepare) (to start) as a server, for instance, you (to have) a pretty good chance at landing a long-term job in the field without formal training or experience, because some caterers would rather (to train) someone (to do) things their way.
14. Agree or disagree with the following statements. Give your reasons.
|
|
For agreement use: I entirely agree. I think it is so. Fm with you here. As far as I know it's true.
For disagreement use: I don't really agree. I don 7 think so. I think you are mistaken here. As far as I know that's not right.
|
|
1. Globalization has no impact on international business.
2. The tourism industry is incredibly diverse.
3. The industry is comprised of ten major areas.
4. Travel and tourism industry is in consolidation mode now.
5. The increase of Internet services offers more job opportunities.
6. Tourism industry is a service industry.
7. Tourism professionals must be patient and tolerant.
8. Travel business is an international business field.
9. One of the benefits of the restaurant business is long hours.
10. Tourism has no economic implications for a country and its people.
11. Tourism is all about making a profit.
15. Discuss:
1. The impact globalization has on tourism industry.
2. The trends that help you find a good job in travel and tourism industry.
3. The impact Internet development has on the travel and tourism industry.
4. Characteristics you need for success in travel and tourism business.
5. Education needed for senior management and mid-level professionals in the travel and tourism industry.
6. Economic implications of travel and tourism industry for countries and people.
16. Divide into two groups: discuss pros and cons of travel and tourism industry.
COVER LETTER OR LETTER OF APPLICATION
17. Read and translate the cover letter.
12 October, 2005
Human Resources Department Rembrandt Travel, Ltd. 76 Fulton Street, London N5 KL4.
To Whom It May Concern,
I wish to apply for the position of Assistant Manager, advertised in the "The Sunday Times" on October 11, 2005.
As you will see from the enclosed resume, I have two years experience working for different hotel groups in Russia and the USA. During this period I gained an intimate knowledge of the hotel industry in both countries and I feel I'm ready for this new challenge.
At present I am taking the English for Tourism course at William & Mary College.
My native language is Russian, and I also speak good French and basic Spanish.
Consider me for an interview.
Yours sincerely,
Shestak Julia Shestak
18. Write your own letter of application to the desired position. Use the pattern.
Date Address
Greeting (Dear Mr./Mrs. Simpson, or Dear Sir/Madam, or To Whom It May Concern, depending on the situation)
You objective and short description of your experience and/or qualifications that make you the best candidate for this position. Make notice of the enclosed resume or CV. (max 2—3 sent.)
Reference to the source of information or how you came to know about the particular open position. (Give name, date and issue number for the newspaper; or full address for the web site; or full name of the person who told you about the particular position.)
Consider me for an interview. (A necessary phrase to be used in cover letter or letter of application.)
Closing (e.g. Yours faithfully, or Yours sincerely, or Yours truly,) Your signature in ink Your full name (Firstname Lastname)
RESUME
19. Read and translate the resume.
Julia Shestak 83 St. James St, Willamsbours, VA, USA
Phone: 1-640-345-5527 E-mail: julial5yahoo.com
Objective: I apply for the position of Assistant Manager. I have a two years experience of hotel work and possess an intimate knowledge of the hotel industry in Russia and the USA.
Education:
1998—2003, South-Russia State University of Economics and Service, Rostov-on-Don, Russia, Department of Service, the Chair of Social and Cultural Service and Tourism, Honour Degree Diploma. Majors: Hospitality Industry, English.
1988—1998, Secondary school # 5, Rostov-on-Don, Russia. Certificate of Maturity with Honours (Silver medal).
Experience:
April 2005 — present, Holiday Inn Hotel, Jamestown, USA. Responsible for improving administrative methods, general supervision of the front desk work and housekeeping staff work. Manage groups of receptionists (4 people) and housekeepers (12 people), do scheduling, maintain productivity.
May 2004 - April 2005, Holiday Inn Hotel, Jamestown, USA. Front desk receptionist. Responsible for reservations, check-ins and check-outs, room service, timely housekeeping, phone calls and assistance to hotel guests. Promoted to the position of the assistant manager.
June 2003 — May 2004, hotel "Moscow", Rostov-on-Don, Russia. Receptionist. Responsible for phone calls, reservations, check- ins and check-outs, housekeeping. Was offered a receptionist position at Holiday Inn.
January 2000 — May 2003, university library, South-Russia State University of Economics and Service, Rostov-on-Don, Russia, part-time position of a secretary. Duties: typing and filing correspondence, answering phone calls, sending and receiving faxes, general office work.
Interests: reading, tennis, swimming.
Languages: Russian (native), English (fluent), French (good), Spanish (basic).
Computer skills: advanced user of all Microsoft Office programs (Word, Excel, Power Point, Corel Draw, Visio, and Adobe Photoshop).
References available upon request.
| 20. Write you own resume using the following pattern and the example above.
| ||||||||||||||||||||||||||||
Date of entering (year) — date of graduation (year) or present, name of the institution or high school, location, department and chair if applicable, major subjects studied, degree, type of the document received or "Diploma/Degree/Certificate expected in (date)".
Working experience (in the reverse order, i.e. put last position first) Starting date (month, year) — date of leaving (month, year), name of the company, location, type of business if necessary, position(s) held, duties, promotions, awards if applicable, reasons for leaving.
Describe three last positions in detail, giving quantitative-qualitative characteristics; describe other positions briefly.
Volunteering work (if applicable)
Language skills (including level of proficiency for foreign languages e.g. basic, good, fluent; indicate the native language).
Computer skills (name computer programs you are familiar with, indicate the level of proficiency, e.g. literate, user, advanced user, professional programmer).
Interests and hobbies.
Achievements and awards/rewards.
References (names of people and their contact information) or "References available upon request" if the necessity of references was not mentioned in the job advertisement.
21. Speak about... things to be stressed in a resume.
22. Translate into English.
ГОТОВИМСЯ К СОБЕСЕДОВАНИЮ
Цель первой встречи с работодателем — показать, что навыки, знания и опыт соискателя как нельзя лучше соответствуют требованиям рассматриваемой позиции. Во время интервью необходи-
mo продемонстрировать знание профессии, компании и отрасли, к которой относится искомая позиция, желание кандидата работать именно в этой компании. Проводя интервью, работодатель проверяет коммуникативные навыки соискателя, уверенность в себе, мотивацию и инициативность.
Как подготовиться к интервью ?
Первый шаг в подготовке к интервью — сбор сведений о компании, в которую вы идете на собеседование, и о людях, с которыми вам предстоит встретиться. Полезную информацию можно получить разными способами. Первый и самый доступный — знакомство с сайтом компании в Интернете. Кроме того, многие организации распространяют свои проспекты и рекламные брошюры. Попробуйте найти статьи о компании в газетах или журналах. Побеседуйте с человеком, работающим или работавшим в этой организации. От него можно узнать массу полезных вещей, но следует учитывать субъективную окраску таких рассказов.
Что желательно знать о компании, в которую вы идете на интервью:
• какие продукты или какие услуги предлагает;
• популярность предлагаемых направлений;
• какова история компании;
• стабилен ли состав сотрудников;
• имеет ли региональные представительства в России;
• кто основные конкуренты;
• входит ли в какое-либо более крупное объединение;
• с какими перевозчиками, страховщиками сотрудничает компания.
Также необходимо провести самоанализ и обдумать ответы на вопросы, которые вам могут быть заданы на собеседовании. Одни вопросы могут носить чисто практический характер («Готовы ли вы проводить 30 % времени в командировках?»), другие — преследовать цель оценить вашу мотивированность, определить круг ваших интересов, проверить профессиональную компетентность, осведомленность о компании и отрасли, умение быстро находить правильные решения.
23. Write an essay on the topic "My Future Career As I See It".
TEXT 2
Vocabulary
dish room — зд: кухня
boardroom — зал заседаний совета директоров
hospitality — гостеприимство, индустрия гостеприимства
probably — возможно
to wait tables — обслуживать столики
prep = prepare/preparation — приготовить, приготовление
reward — награда
worth — стоит
lean — неприбыльный
newcomer — новичок
urban — городской
to top — возглавлять, быть сверху
hot — зд: актуальный, насущный, требующийся
chef — шеф-повар
PhD = Doctor of Philosophy — степень доктора наук
to consider — считать, думать, полагать
to gamble — играть в азартные игры
to pop up — появляться
to usher — усаживать, показывать места
usher — билетер
envy — зависть
essentially — существенно, по существу
rock band — рок группа
to obtain — получать
opening — вакансия
venue — (общественное) место
attitude — отношение
to land a position — получить должность
to break in — ворваться, попасть, прорваться
to pay dues — платить налоги, платить по счетам
to discourage — лишать мужества, приводить в уныние, удручать
dishwasher — посудомойщик
owner — владелец
to aspire — стремиться
a must — обязательное условие
entry-level job — работа начального уровня
to provide opportunities — предоставлять возможности
furthermore — более того rapidly — быстро
to operate 24/7 — работать 24 часа в сутки семь дней в неделю
to recognize — понимать
to compete — соревноваться
to make adjustment — приспособиться
consecutive — последовательный
day off — выходной день
excessive — непомерный, чрезвычайный, чрезмерный
to work overtime — работать сверхурочно
burnout — изнеможение, истощение
detrimental — приносящий убыток, пагубный, вредный
to encourage — вдохновлять
to exemplify — показывать, являть собой пример, служить примером
to excel — превосходить, превышать, быть значительнее, отличаться
to advance — двигать(ся) вперед, продвигать(ся)
burger — гамбургер
joint — место, заведение
open mind — открытый, восприимчивый ум
bias — предубеждение, предвзятость, пристрастие
envision — представлять себе
store — магазин
to throw in — бросать, добавлять cost — расходы insurance — страховка maintenance — техобслуживание repair — ремонт
to whet the appetite — возбуждать аппетит
stock options — выплата зарплаты акциями предприятия
entertainment — развлечение
Read and translate the text.
HIT YOUR STRIDE IN HOSPITALITY
If you'd like to work in an industry where it's possible to go from the dish room to the boardroom, a career in hospitality may be right for you. You'll probably have to wait tables and prep a few meals in between, but the rewards are well worth the work.
And while the hospitality industry has kept itself lean over the past two years, there will be a growing number of opportunities for newcomers as the economy continues to grow. Urban areas tend to have more hospitality jobs than rural areas, with tourist meccas topping the list.
"People always have to eat," says Gerald Fernandez, president of Providence, Rhode Island's Multicultural Foodservice & Hospitality Alliance (MFHA). "That gives you some job security."
What's Hot?
Service-oriented positions and chef jobs are currently on employers' radars, according to Robert Bosselman, PhD, director of Florida State University's Dedman School of Hospitality Business clubs and private clubs, as well as colleges, schools and hospitals are good options to consider.
If you're willing to take a gamble, consider working in the gaming industry. Casinos are popping up all over the country.
Need to get away from it all? Work at a major resort or on a cruise ship.
If you're a sports enthusiast, you can root for your home team while ushering in the fans. And don't forget the major arenas and stadiums. You will be the envy of all your friends when they find out you're essentially getting paid to see your favorite rock band in concert.
Break In
So how does one go about obtaining a position in this industry? Bosselman notes that there are openings in hospitality venues in every city. Visit the restaurants, hotels, stadiums, etc., that you are interested in working for with a positive attitude and a good work ethic, and you'll likely land a position.
Be Ready to Pay Your Dues
Don't be discouraged if you're offered a position as a dishwasher. Bossleman points out that some of today's top chefs and restaurant owners started their careers washing dishes. If you aspire to move up in the kitchen or be a restaurant owner, back-of-the-house experience is a must.
Fernandez says entry-level jobs provide opportunities to learn the basics, such as sanitation and food preparation. Furthermore, "the industry is growing so rapidly, that if you are motivated and people-ori- ented, you will move up quickly within the organization," he says.
Balancing Your Plate
The hospitality industry may operate 24/7, but that doesn't mean you'll be working around the clock. The industry recognizes that employees seek work/life balance. To compete for talent, companies are making adjustments. Progressive hospitality organizations are giving employees consecutive days off and are not requiring excessive amounts of overtime. They recognize that employee burnout is equally detrimental to the employers and patrons as it is to the employees.
Seek Excellence
Fernandez encourages job seekers to look for an organization, company or brand that exemplifies what they would look for when dining out or staying in a lodging facility — cleanliness, positive attitude of the servers and inclusiveness, for instance. These are the types of places where you will most likely have opportunities to excel and advance.
Find a company that demonstrates excellence, even if it's a burger joint. Organizations that focus on excellence usually pay attention to their employees' needs.
Keep an Open Mind
Don't let your biases get in the way. If you envision yourself driving around town in a new car, start applying for positions in the fast-food industry. Oak Brook, Illinois-based McDonald's believes in promoting hourly workers into management positions. Stick around long enough, and you may be one of the many general store managers who receive company cars for business and personal use. The company will even throw in the cost of insurance, maintenance and repairs. If that doesn't whet your appetite, maybe such benefits as stock options, medical and dental insurance, and the opportunity to participate in an entertainment program will do the trick.
By Roberta Chinsky Matuson
TEXT WORK
1. Pronounce correctly and transcribe. Consult the dictionary if
necessary.
Boardroom, reward, worth, lean, urban, chef, cruise, ushering, essentially, dues, discouraged, owner, to aspire, furthermore, excessive, burnout, detrimental, to encourage, exemplifies, to excel, burger, joint, biases, envision, enough, store, receive, throw, insurance, maintenance, repairs, whet, appetite, options, entertainment.
2. Answer the questions.
1. What is possible in hospitality industry?
2. What areas have more hospitality jobs then others?
3. What positions are currently on employer's radar?
4. Who can consider working in a casino?
5. What are your options if you are a sport enthusiast or music fan or want to get away from it all?
6. What do you need to do to find a job in this industry?
7. What can you achieve in this industry?
8. What is a must if you want to become a restaurant owner?
9. What opportunities do entry-level jobs provide?
10. What are the usual working hours in hospitality industry?
11. Does it mean you will work 24/7?
12. What do progressive hospitality organizations offer to their employees?
13. What do progressive hospitality organizations recognize?
14. What kind of organization should job seekers look for? Why?
15. What do you need to do when working in hospitality?
16. What positions do you need to apply for if you envision yourself driving around town in a new car?
17. What benefits can companies provide their employees?
3. Give Russian equivalents to the following words and word
combinations. Find and translate sentences with them in the
text.
Dishroom, boardroom, to wait tables, prep a few meals, kept itself lean, newcomers, tourist meccas, what's hot, service-oriented positions, on employers' radars, PhD, good options to consider, to take a gamble, to get away, major resort, sports enthusiast, root for your home team, ushering in the fans, openings in hospitality venues, a good work ethic, you'll likely land a position, to pay your dues, don't be discouraged, if you aspire, back-of-the-house experience, entry-level jobs, sanitation, people-oriented, balancing your plate, operate 24/7, you'll be working around the clock, employees seek, adjustments, progressive hospitality organizations, School of Hospitality, consecutive days off, excessive amounts of overtime, employee burnout, seek excellence, job seekers, brand that exemplifies, staying in a lodging facility, opportunities to excel and advance, burger joint, focus on excellence, to keep an open mind, biases, applying for positions, the fast-food industry, management positions, stick around long enough, medical and dental insurance, sabbatical program.
4. Give English equivalents to the following words and word
combinations.
Если вам хочется; карьера в индустрии гостеприимства; как раз для вас; награда стоит этой работы; за последние два года; растущее число возможностей; городские районы; сельские районы; появляться (2); возглавлять список; работа шеф-повара; деловые клубы; игровая индустрия; по всей стране; круизное судно; главные арены и стадионы; вызывать зависть у друзей; узнать (обнаружить); вам действительно платят; любимая рок группа на концерте; посетить ресторан; с положительным настроением (настроем); если вам предложили; должность посудомойщика; указывать; владелец ресторана; сделать карьеру; предоставлять возможности; узнать основу; приготовление пищи; более того; отрасль развивается так быстро; внутри организации; работать 24 часа в сутки семь дней в неделю; это не значит, что...; баланс жизни и работы; соревноваться в привлечении талантов; приносящий убытки работодателям и владельцам; искать организацию; чистота; например (2); обращать внимание на нужды сотрудников; не позволять; вмешиваться (мешать); если вы представляете себя...; разъезжать по городу; продвижение по службе; почасовики (сотрудники, работающие за почасовую оплату); менеджер магазина; получить машину компании; стоимость страховки, техобслуживания и ремонта; удовлетворить аппетит; выплата зарплаты акциями; возможность участвовать; сделают свое дело.
| 5. Make word combinations, translate them and find them in the
|
service-oriented chef
employers' to take major cruise
sports
home
major
getting
rock
positive
work
top
restaurant
entry-level
provide
food
growing
employees
work/life
consecutive
excessive job
lodging
positive
opportunities
demonstrates
burger
pay
envision
hourly
stick around
store
company
stock
dental
a few meals
ship
for you
jobs
radars
tables
¥ * *
ethic
chefs
attitude
band
owners
jobs
paid
enthusiast
opportunities
days off
preparation
so rapidly
team
seek
balance
arenas
* * *
amounts
long enough
insurance
workers
seekers
yourself
managers
attention
facility
cars
attitude
to excel
options
excellence
joint
| 6. Match the synonyms in the columns. Translate the pairs and
|
7. Match the antonyms in the columns. Translate the pairs and find them in the text.
urban
top
major
employer
detrimental
positive
entry-level
within
day off
| minor senior level working day bottom outside beneficial rural employee public negative |
private
| calls for help when |
8. Make a summary of the text.
9. Choose the right word from the list below. Mind the forms of the words. Translate the article.
CONCIERGE CAREERS
Are you the person that
searching for hard-to-find items? Do friends and family members always contact you for___________ recommendations? You could get
paid to do this; in______________________________ , such a role is known as that of a
________________ — French for "keeper of the keys."
No two days in the life of a concierge are the________________________ .
"There is so much variety in our__________________________ ," says Stephanie
Leese, a hotel's assistant chief concierge, in Chicago. "Our days are spent
reacting to_______________________ requests, as well as creating,
_______________ and executing an experience that will delight our
clients. When we are not at our_________________________ , we are out scouting for new recommendations or personally thanking our contacts for
________________ our guests."
According to Sara-Ann Kasner, Minneapolis-based president and ___________________ of the National Concierge Association, concierges are_______ for filling "any request that is legal,
_________________ and appropriate." Some days might involve tracking down lost airline____________ or picking up jewelry for a
client from a local retailer. You might even find yourself arranging for a rare______________ of wine to be delivered to your client's customer 10,000 miles away. Other duties include recommending restaurants, area __________ and transportation services to hotel guests.
Incoming, assisting, developing, restaurant, hotels, posts, attractions, tickets, work, everyone, concierge, founder, bottle, ethical, responsible, same.
10. Give missing derivatives (nouns, verbs, adverbs and adjectives) from these words and translate them.
| Verb | Noun | Adjective | Adverb |
| excellence | |||
| to encourage | |||
| excessive | |||
| to continue |
11. Fill in the blanks with prepositions from the last below where necessary. Translate the article.
NOT A 9-TO-5 JOB
... the hotel business, you will definitely need to work nights and weekends. You also need to make yourself as invaluable ... the organiza-
tion as possible. You will need to join associations and travel... your area to keep your network and information................................ date.
A good hotel manager spends her off-hours looking ... the city ... her clients' point ... view. She notes such details as how many steps it takes to get... one location ... another and all kinds ... additional information she thinks her clients need to know. For example, if a client wants to try a new restaurant... town located ... an area ... transition, she wants to be sure she tells him that before she sends him ... that direction.
In, to, at, of, up, from, throughout.
12. Agree or disagree with the following statements. Give your rea-
|
|
sons.
For agreement use: Yes, I think so. Fd like to think so. I quite agree with you. That's absolutely right. Of course it is.
For disagreement use: I don't think so.
I'm afraid Fm not with you here. I disagree. That's not true. Nonsense.
|
|
1. Hospitality industry has been very profitable over the last two years.
2. There is a growing number of opportunities for newcomers in hospitality.
3. Rural areas have as many job opportunities in hospitality as the urban areas.
4. Service-oriented positions are in high demand.
5. You can get paid to see your favorite rock band in concert.
6. Positive attitude will never help you in finding a job.
7. Be discouraged if you are offered a position as a dishwasher.
8. Some of today's top chefs and restaurant owners started their careers washing dishes.
9. Hospitality industry is growing very rapidly.
10. You will be working around the clock in hospitality.
11. Progressive hospitality organizations offer their employees a lot of benefits.
12. Progressive hospitality organizations are requiring excessive amounts of overtime.
13. Promoting hourly workers into management positions is a common practice in hospitality.
14. A hospitality company can give you a new car for your own.
13. Discuss:
1. In hospitality it is possible to make a career very fast.
2. It is possible to go from the dish room to the boardroom in hospitality.
3. Business clubs and private clubs, as well as colleges, schools and hospitals are good options to consider.
4. It is difficult to find a job in hospitality.
5. Back-of-the-house experience is a must if you want to become a restaurant owner.
6. Entry-level jobs provide opportunities to learn the basics.
7. The hospitality industry operates 24/7.
8. Job seekers need to look for an organization, company or brand that exemplifies what they would look for when dining out or staying in a lodging facility themselves.
9. Keep an open mind and don't let your biases get in the way.
10. You need to work long enough to be promoted.
CURRICULUM VITAE (CV)
14. Read and translate a CV. Discuss it with your partners.
It is usually used by the candidates on the senior positions in management staff or for working abroad. Your prospective employer wants to get the detailed information. Usually you provide him with a photo, your detailed address, telephone number, personal and passport details and a full characteristic of your education and qualifications.
|
|
Francois CRONJE CV
083.999.6965 all hours
041.581.1970 home
7 Villiers Street Walmer
6070 Port Elizabeth
frcronie@vahoo.com
26 December 1985 in Paris, France
Male
French
French, Russian, English Chinese
| Л |
Tel
Address:
BORN
GENDER
NATIONALITY
LANGUAGES
Fluent:
Basic:
OBJECTIVE:
position in management staff
Highlights of qualifications:
• business oriented; able to understand and execute broad corporate policy,
• strength in market analyses and advertising strategy,
• effective in facilitating communication between employees,
• proven ability of both team work and individual work,
• successful in negotiating.
EDUCATION
2002 Moscow secondary school #155, Certificate of Maturity with Honours.
2006 (diploma expected in May) M.B.A. (Master of Business Administration): I.N.S.E.A.D. (European Institute of Business Administration), London, England
Major: Marketing
WORK EXPERIENCE
Summer 2002: Hilton Hotel, London, England, concierge (full time).
Sept 2002-present: part time jobs at Hilton Hotel, London, England. Positions experienced: concierge, porter, bellboy, housekeeping, maintenance, front desk. Goal: to try every position to experience the life of a hotel from inside,
COMMUNITY DEVELOPMENT WORK
2000—2002: as a high school pupil, participated in environmental protection school group, headed the project "Make our school green and clean".
2002-present: volunteering work for "Adopt an Animal" program of London Zoo. Hand out leaflets and put up advertising signs in the neighbourhood one day a month.
GOAL
I have good knowledge of marketing and management, modern trends and developments in the hotel industry, as well as some practical experience in this field. After graduation I would like to apply my knowledge and will to develop hospitality industry in this region and to support the hotel successful in the highly competitive market of nowadays.
References
Mr. Alexander P. IVANOV- PRINCIPAL
Moscow secondary school #155_____________________________________________ ^
34 Volodarskogo St., Moscow, Russia
Tel: school 7-095-673-1510 cell 7-095-200-1602
Dr. Herman Stevn
Department of Marketing and Management
European Institute of Business Administration, London, England
Tel: 044-925-4133
15. Write your own CV using the above one as a pattern.
| Manager: Candidate: Manager: Candidate: Manager: Candidate: |
16. Explain why employers want to read candidate's resume or CV first and only then to speak to the candidate in person.
DIALOGUE
Read, translate and dramatize the dialogue
INTERVIEW
Now, have you worked in a pub before?
Well, I haven't worked in a pub, but I've worked in a res
taurant.
Ah, good, and when was that? Three years ago. And what did you do, exactly? 1 worked as a waiter.
INTERVIEW
17. Here are some questions candidates are often asked at the interview. Think of more questions an employer can ask a potential employee. Discuss the questions with your group.
1. Tell me a few words about yourself.
2. What is your education? Why did you choose this major?
3. Tell me please about your working experience. Where did you work before? How long did you work there? What were your duties? Why did you leave?
4. What is you current position?
5. What are your duties?
6. How long have you been doing this?
7. Why do you want to change?
8. What was the most rewarding experience in your life? Why? Describe it please.
9. What is your greatest achievement to date?
10. What was the most challenging experience in you life? How did you deal with the challenge?
11. How do you usually solve problems?
12. Do you like working with people?
13. What personality features do like in people? What features don't you like in people?
14. What is your strongest personal characteristic?
15. What is the weakest point of your character?
16. Why do you want to take this position? Why do you want to work for us?
17. How do you usually deal with stress? Are you able to work under constant pressure?
18. What are your hobbies (principal interests and leisure activities)?
19. How do you contribute to and benefit from them?
20. How do you usually spent your leisure time?
18. How would you answer the above questions? Discuss the answers with your group.
| 19. Role play.
|
Swap roles.
20. Speak about...
1. Your interview experience.
2. Things that make interview successful.
3. Things that can fail you at an interview.
21. Translate into English.
КАК ВЕСТИ СЕБЯ НА ИНТЕРВЬЮ
• Будьте вежливы и доброжелательны со всеми, кого вы встретите в офисе.
• Не забудьте улыбнуться, входя в кабинет интервьюера.
• Приветствуя представителя компании, не подавайте руки первым.
• Не садитесь, пока вам не предложат этого сделать.
• Помните, как важен язык жестов. Следите за своей осанкой, стремитесь смотреть в глаза.
• Если вас кому-либо представят, приложите все усилия, чтобы правильно услышать и запомнить имя этого человека. Если вы сразу сможете обратиться к собеседнику по имени, это произведет благоприятное впечатление. Переспрашивание же обнаружит излишнюю нервозность.
• Если вам предложат заполнить какие-нибудь формы, помните, что все имеет значение: и грамотность, и аккуратность, и почерк, и четкость формулировок.
• Внимательно слушайте. Следуйте тому направлению беседы, которое задаст интервьюер. Прежде чем отвечать на вопрос, постарайтесь понять, зачем он задан, как в ответе подчеркнуть свои сильные стороны и о чем говорить не следует.
• Ваши ответы на задаваемые вопросы должны быть прямыми и точными (вы не должны выходить за пределы обсуждаемой темы). В то же время вы можете дополнить свой ответ информацией, представляющей вас в выгодном свете. Например, вы можете сказать, что ваше предложение включить дополнительную услугу в стандартный турпакет позволило увеличить продажи на 25 %. Это будет ответом по существу, и никто не сочтет подобное дополнение неуместным.
• Существуют ответы, которые повторяются миллион раз. Постарайтесь избегать штампов и банальностей (как, например, «Мне нравится работать с людьми»).
• Говорите правду. Любые колебания будут заметны и заронят сомнения в правдивости ваших ответов. Каждая неточность будет неизбежно углублять возникшие сомнения и вызывать дальнейшие вопросы, в которых вы будете увязать все глубже и глубже.
• При завершении встречи еще раз коротко изложите доводы в пользу своей кандидатуры, поблагодарите проводившего
интервью за уделенное вам внимание и договоритесь о том, когда и как вы узнаете о результатах собеседования.
22. Write an essay on the topic "Do's and Don't's When Looking For a Job".
PROJECT WORK
1. You are looking for a job. What position(s) do you want to find? Describe everything you are going to do to find a good job. List the sources of information you will use, people you will meet, etc. Write letters of application, resume and CV. Get references from people who know you and can recommend you for this position (e.g. your university professors, former or current employees, senior colleagues, etc. but not relatives).
2. Get ready for an interview. Present your cover letter and resume/ CV to your potential employer, go to the interview and get accepted for the position you want!
|
|
GROUP TALK
• Do you want to be a manager or just an ordinary employee? Why?
• Do you want to have your own business? Why?
• Is it easy to run your own company? Why?
• Is it interesting? Why?
TEXT 1
Vocabulary
travel agency — туристское агентство salmon — лосось
mascot — талисман, вещь, приносящая счастье
internal newsletter — информационный бюллетень для сотрудников
banner — транспарант
| Unit 8. Run Your Own Business |
name tag — бирка с названием, именной жетон, медальон с фамилией pin — булавка sticker — наклейка
stationery — канцелярские принадлежности mug — кружка stuffed — копченый
to buck the tide — плыть против течения inspirer — вдохновитель
CEO = Chief Executive Officer — генеральный директор
maverick — индивидуалист
enterprise — предприятие
steamship — пароход
relative — родственник
annual — годовой
sales — продажи
to exceed — превышать
associate — сотрудник
to trace — проследить
tactical move — тактический шаг
back office — вспомогательный офис
independent — независимый
contemporary — современный
to deliver — доставлять
ever — всегда
obvious — очевидный
unless — если не(т)
repeatedly —■ постоянно, часто повторяется rude — грубый
slave-driving boss — строгий надсмотрщик, эксплуататор, суровый
начальник supervisor — начальник, контролер to defy — игнорировать conventional — обычный, традиционный stereotype — стереотип to support — поддерживать ambience — обстановка, среда, атмосфера hiring practices — практика приема на работу to take into account — принимать во внимание personality — личность to substitute — заменять, защищать to compensate — платить, расплачиваться average — средний
vacation and travel benefit package — соц. пакет (оплачиваемый отпуск и транспортные расходы)
turnover — текучесть рабочей силы
to be attributed to — относиться к...
extensive — обширный, всесторонний, громадный
branch — филиал
cyclical — циклический
especially — особенно
Persian Gulf — Персидский залив
recession — упадок
layoff — временное увольнение
instead of — вместо
to resort — прибегать (к чему-то)
freeze — замораживание
scores — множество
voluntary — добровольный
to submit — представлять на рассмотрение, предлагать
cost — стоимость, расходы
to save — экономить
to reassure — заверять, убеждать
course — курс
competition — конкуренция, конкуренты to reduce — уменьшать, сокращать
staff — штат служащих или сотрудников, личный состав, кадры payroll — платежная зарплатная ведомость, выплата зарплаты
Read and translate the text.
ROSENBLUTH INTERNATIONAL
Rosenbluth is the fourth largest travel agency in the USA. Employees: 3,000.
Rosenbluth International is the only company in America that uses a salmon as its mascot. Salmons appear on the internal newsletter, banners, name tags, pins, stickers, stationery, and mugs. Rosenbluth even sends a stuffed salmon doll to clients. Why the salmon? Because the salmon likes to buck the tide.
Inspirer of the salmon motif and chief tide bucker is CEO Hal Rosenbluth. He likes to do things differently. And Hal Rosenbluth's maverick style has paid off.
The company started in 1892 when Hal Rosenbluth's great-grandfather Marcus started the enterprise in an ethnic Philadelphia neighborhood to book steamship tickets for his neighbors to bring their European relatives to the United States. Now its annual sales exceed $1.5 billion
and more than 5,000 associates work at 582 sites in 396 cities. But it's not surprising if you've never heard of Rosenbluth, since 95 percent of its business comes from some 1,500 corporate clients, including Du Pont, Merck, Chevron, Kodak, and General Electric.
Some of Rosenbluth's business success can be traced to technology— they've long been a leader in computer automation of travel reservations. And they've made what others consider brilliant tactical moves—like being the first firm to develop its own back office (accounting and client reporting system) that is independent of the reservations system maintained by airlines.
If this were the typical contemporary business story, we'd now hear that Rosenbluth delivers "excellent" service because he puts the customer first. But that's not the Rosenbluth story. Ever the salmon, Hal Rosenbluth wrote a book called The Customer Comes Second.
The obvious question is: Who comes first? The company's associates come first. "We don't believe that the customer can come first unless our people come first. If our people don't come first, then they're not free to focus on our clients; they're worrying about other kinds of things", says Rosenbluth. So clients who are repeatedly rude to associates may find themselves asked to find another travel agency.
As could be expected, there are no slave-driving bosses here. Supervisors (called leaders) defy conventional stereotypes. "I never feel like I manage anybody," said Terri Hater, a senior manager, "'Manage' sounds like you're controlling the actions. Sometimes I feel like a leader and sometimes like a supporter of people and then — ideas."
Rosenbluth's ambience comes partly from unusual hiring practices. Rosenbluth does take personality into account in choosing a new employee. "It's not technical skills we're looking for, it's nice people. We can train people to do anything technical, but we can't make them nice." According to Rosenbluth: "Our Company is made up of friends. We didn't hire friends, we just became that way."
This company doesn't substitute fun and games for low pay, however. Rosenbluth associates are compensated well—typically making 20 percent above the travel industry average. Working at Rosenbluth's also offers one of the best vacation and travel benefit packages in the land. That is why the turnover rate at Rosenbluth is 12 percent. The industry averages between 30 and 50 percent.
Rosenbluth's low turnover can also be attributed to the opportunities opened up by rapid growth and extensive training programs. Rosenbluth operates 10 training centers throughout the country in addition to mobile training teams who conduct seminars at branch locations.
The travel business is traditionally cyclical, and the early 1990s were especially unforgiving. The combination of the Persian Gulf War and the ongoing U.S. recession resulted in huge layoffs throughout the travel industry. But not at Rosenbluth. Instead of resorting to layoffs, they instituted a wage freeze in early 1991. It lasted seven months for non-managerial employees and nine months for managers. Scores of associates helped the company out by taking voluntary time off without pay and submitting over 400 cost-saving ideas through "Operation Brainstorm." To reassure employees that they would not resort to layoffs, Hal Rosenbluth sent every associate a memo in January 1991. It said: "The obvious and simple thing to do would be to follow the course that our competition has chosen and reduce staff, since 50 percent of all costs are in payroll. But let's face it — that's not the action a salmon would take!"
TEXT WORK
1. Pronounce correctly and transcribe. Consult the dictionary if necessary.
Internal, stationery, inspirer, steamship, annual sales exceed, associates, neighborhood, supervisor, defy, stereotypes, ambience, hiring practices, account, packages, turnover, throughout, cyclical, especially, Persian Gulf War, recession, scores, voluntary, without, idea, through, reassure, course, Rosenbluth.
2. Compare and mind the difference:
| BrE Neighbour Neighbourhood |
| AmE Neighbor Neighborhood |
|
|
3. Answer the questions.
1. How big is Rosenbluth travel agency?
2. What is the company's mascot?
3. Where do they use the salmon?
4. Why is salmon used by the company as its mascot?
5. When did the company start? How?
6. What are the company's annual sales now?
7. What can business success of the company be traced to?
8. What is the company's philosophy concerning customers?
9. What kind of bosses are in the company?
10. What are the hiring practices in the company?
11. How well are the associates compensated in Rosenbluth's?
12. What is the turnover rate at Rosenbluth's?
13. What is the turnover rate in the industry?
14. Why is Rosenbluth's turnover rate so low?
15. What happened to the travel business in early 1990s? Why?
16. What did the managers, employees and the CEO do during that time?
4. Give Russian equivalents to the following words and word combinations. Find and translate sentences with them in the text.
Travel agency, salmon, mascot, internal newsletter, banners, name tags, pins, stickers, stationery, mugs, chief tide bucker, CEO, maverick style, great-grandfather, ethnic Philadelphia neighborhood, billion, associates, 95 percent of its business, business success, traced to technology, travel reservations, back office, accounting and client reporting system, maintained by airlines, delivers excellent service, ever the salmon, The Customer Comes Second, unless, to focus on our clients, repeatedly rude, slave-driving bosses, supervisors, a supporter of people, ambience, take personality into account, technical skills, nice people, we didn't hire friends, the best vacation and travel benefit packages, turnover rate, industry averages, operates 10 training centers, in addition to mobile training teams, especially unforgiving, ongoing recession, huge layoffs, non-managerial employees, cost-saving ideas, obvious thing to do, let's face it, that's not the action a salmon would take.
5. Give English equivalents to the following words and word combinations.
Единственная компания в Америке; сотрудник (3); фигурка копченого лосося; лосось любит плыть против течения; вдохновитель; делать по-другому; было оплачено; компания была основана; бронировать билеты на пароход; соседи; родственники; ежегодный объем продаж превышает...; это неудивительно; корпоративные клиенты; компьютерная автоматизация; что другие считают...; отличные тактические шаги; первая фирма, которая разработала...; независимый; система бронирования билетов; типичная современная история бизнеса; очевидный вопрос; беспокоятся о другом; найти другое турагентство; как можно было ожидать; руководители; игнорировать привычные стереотипы; я чувствую себя лидером; необычная практика приема на работу; новый сотрудник; наша компания состоит из друзей; мы не заменяем низкую зарплату веселой работой; сотрудникам платят хорошо; на 20 % больше, чем в среднем по отрасли; относящийся к...; быстрый рост; обширные обучающие программы; проводить семинары; в филиалах; туристский бизнес традиционно цикличный; война в Персидском заливе; не прибегая к увольнениям; длиться несколько месяцев; множество сотрудников; брать отпуск без содержания; поддерживать сотрудников; конкуренция; сокращать штат сотрудников; 50 % всех расходов составляет выплата заработной платы.
| 6. Make word combinations, translate them and find them in the
|
| hiring take personality new technical nice hire compensated benefit turnover industry rapid training operates 10 throughout conduct travel traditionally Persian the ongoing huge wage non-managerial scores voluntary cost-saving obvious to follow reduce |
| of people rude on our clients |
| rate packages well averages cyclical friends growth people business programs skills seminars training centers Gulf the country employees freeze staff layoffs of associates thing recession time off ideas the course |
7. Match the synonyms in the find them in the text.
agency
CEO
book
associates
back up
client
columns. Translate the pairs and
director general
continuous
manager
support
atmosphere
company
supervisor customer
rapid modern
pay personnel
ongoing reserve
staff wage
ambience fast
contemporary employees
| 8. Match the antonyms in the columns. Translate the pairs and
|
9. Form antonyms using negative prefixes ил-, inil-f im-, irdis mis-. Consult the dictionary if necessary.
Dependent, usual, managerial, forgiving, typical, expected,
10. Make a summary of the text.
11. Choose the right word from the list below. Mind the forms of the words. Translate the story.
LEISURE REVIEW - UK
The value of the out-of-home UK leisure___________________ has
steadily increased over the past few years and signs are encouraging for __________________ growth. The industry has benefited from a benign economic___________ , favourable demographics, growth
of short breaks and tourism, an increased_____________________ in
health, relaxation and wellbeing, an improved product offer (funded by both public and sector) and more targeted marketing.
The industry faces various threats and___________________________
however, as it continues to expand. These include rising ____________________ associated with a changing regulatory framework and staff recruitment/training, increasing competition for the leisure pound and____ from in-home leisure activities.
The number of admissions at__________________________ fell by 1 % between 1999 and 2004, while bowling has been on an increase during the
same time period but is now also showing a___________________________________________________
in growth.
Climate, cost, industry, competition, slowdown, interest, future, private, nightclubf challenge.
12. Give missing derivatives (nouns, verbs, adverbs and adjectives) from these words and translate them.
| Yerb | Noun | Adjective | Adverb |
| managing | — | ||
| competition | |||
| automatic | |||
| to increase | • |
13. Fill in the blanks with prepositions from the last below where necessary. Translate the article.
INTERNATIONAL TOURISM FORECASTS
... 2001, according ... the World Tourism Organization (WTO), international tourist arrivals worldwide fell... 0.5 % ... 2001, attributed ... large part... an 11 % slump ... the final four months ... the year after the terrorist attacks ... the US ... 11 September. Prospects ... the travel industry have been portrayed as bleak ever since, but the publication ... this report comes ... a time ... genuine recovery ... the board. However it is to be hoped that this is not another false dawn, as represented ... the result ... 2002 when the 700 million arrivals mark was surpassed ... the first time thanks ... a 2.7 % growth worldwide. ... 2002, all regions, the Americas excepted, posted year-...-year increases, but recovery was brought ... a halt... 2003 when a combination ... SARS, conflict... Iraq and economic depression produced a decline ... 1.2 %.
The slumps ... 2001 and 2003 were not simply involuntary responses ... terrorism and conflict. The desire to travel is such that if this was the case, then security fears would merely divert travel flows elsewhere ... unaffected destinations. The fact that an actual decline occurred serves to emphasise the role ... economics, and specifically recession, ... this shortfall. A 'cooling period'... growth ... the major outbound markets ... Germany, Japan and the US had already been detected ... the first eight months ... 2001. The result was that worldwide, a growth rate ... 4.3 % ... terms ... tourist arrivals generated ... the first eight months ... 2000 had already retracted ... 3 % ... 2001. Besides economics, a number ... other factors had inhibited .... growth ... the pre-September period that year. The Israeli-Palestinian conflict deterred Western travel ... the Middle East, the outbreak ... foot and mouth disease did likewise ... the UK, Ireland and the Netherlands and the strength ... the US dollar contributed ... a shortfall... international arrivals ... the US.
To, on, of, in, by, at, for, from, across, during.
14. Agree or disagree with the following statements. Give your rea-
sons.
|
|
For agreement use: I quite agree with you. That's quite right. I think you are right. I should think so.
For disagreement use: I don't actually agree. That's wrong.
I wouldn't say it is, I'd like to say yes, but
|
|
1. Rosenbluth International is the largest travel agency in the USA.
2. Rosenbluth deals only with corporate clients.
3. Rosenbluth International is the only company in America that uses a salmon as its mascot.
4. The company was started in 1892 by Hal Rosenbluth's grandfather.
5. Rosenbluth's CEO likes doing things differently.
6. Rosenbluth's business success can be traced to technology.
7. Rosenbluth delivers "excellent" service because he puts the customer first.
8. Supervisors and managers in the company are called leaders.
9. Rosenbluth doesn't believe that the customer can come first unless people come first.
10. Rosenbluth has unusual hiring practices.
11. Rosenbluth never takes personality into account in choosing a new employee.
12. The turnover rate at Rosenbluth is high.
13. The industry average turnover rate is between 30 and 50 percent.
14. Rosenbluth operates many training centers throughout the country
15. Discuss:
1. The travel business is traditionally cyclical.
2. The Customer Comes Second is a good business philosophy.
3. Technology is the key to business success.
4. There are different types of managers.
5. We can train people to do anything technical, but we can't make them nice.
6. When hiring a new employee personality matters.
7. Extensive training programs help companies to keep the turnover rate low.
8. During recession the best thing to do is to reduce staff.
9. Rosenbluth is a good company to work for.
16. Speak about... corporate philosophy of Rosenbluth International and your opinion about it.
17. Explain what "Customer Comes Second" policy is.
18. Divide into two groups. One group is for "Customer Comes First" philosophy. The other group is for "Customer Comes Second" philosophy. Discuss pros and cons of both principles.
19. Translate into English.
КТО И ЗАЧЕМ ОТКРЫВАЕТ ТУРФИРМЫ?
Невысокий «входной» порог для создания турагентства позволяет без особого экономического риска пробовать силы в туристическом бизнесе. Наиболее популярные вложения в создание турфирмы (турагентства) колеблются в пределах $10 тыс. Ротация новообразованных фирм очень велика, в течение года — примерно 30 %, т.е. треть исчезает с рынка, не дожив даже до следующего сезона.
Как ни странно, основное число учредителей турфирм — молодые, амбициозные женщины, имеющие опыт работы в туристическом бизнесе в качестве менеджеров и/или по той или иной причине «отделившиеся» от какой-либо туристической фирмы. Давняя легенда о муже, купившем своей жене турфирму на день рождения, свое уже отжила. Хотя единичные случаи приобретения фирм в качестве подарка бывают, но хлопоты по его содержанию сильно перевешивают радость от получения. В большинстве случаев турагентство открывается в расчете на определенный круг клиентов, сложившийся ранее на основе личных или деловых контактов. Учредители начинающего турагентства изначально рассчитывают свою прибыль, исходя из предполагаемого числа клиентов, не принимая во внимание отсутствие узнаваемой торговой марки, необходимость раскрутки офиса, активной рекламы. Подавляющее количество турфирм открывается без значительных вложений, оперируя денежными средствами, достаточными лишь для аренды и оборудования однокомнатного офиса и минимальной рекламы. Степень «выживаемости» таких фирм крайне низкая.
Подавляющее число лицензий, оформляемых лицензирующими органами, выдается новым фирмам, реально собирающимся работать на туристическом рынке. Соответственно, растет и конкурентная среда, что, впрочем, абсолютно не смущает аутсайдеров.
Для настоящего момента характерна размытость границ в работе турагентов и туроператоров. При создании турфирм на одного туроператора приходится три турагента, и различие между ними подчас лишь в лицензии. На практике туроператорская и тураген- тская деятельность смешиваются, туроператор продает туры прямым клиентам и перепродает туры других туроператоров, а тур- агент самостоятельно формирует турпакеты или дополняет готовые туры новыми услугами. Такое «смешение жанров» вносит сумятицу в отношения с партнерами и с налоговыми органами.
Если оценивать направления деятельности новых турфирм, то первое место занимает продажа туров по России и ближнему зарубежью, второе, с большим отрывом, — выездной туризм, третье — въездной туризм, четвертое — образовательные, лечебные и прочие туры. Интерес к продаже туров по России наиболее выражен в регионах, в особенности имеющих собственные туристические ресурсы. Отдельно можно выделить категорию турфирм, не имеющих конкретного направления продаж и ориентированных на продажу любых туров по запросу клиента.
Очень часто новоиспеченные турфирмы слабо ориентируются на туристическом рынке и в обилии предложений туроператоров, нередко выбирают поставщика по случайным признакам или руководствуясь поверхностной информацией.
Создание многочисленных туристических предприятий в России отражает общую тенденцию активного развития малого бизнеса. Туристический рынок растет пропорционально спросу потребителей на услуги и росту платежеспособности населения. Тревожит лишь тот факт, что формирование профессиональных кадров не успевает за ростом числа турфирм, а это может пагубно сказаться на качестве туристических услуг и в целом на доверии потребителей к туристической отрасли.
20. Write an essay on the topic "Travel Business in Russia".
TEXT 2
Vocabulary
to surround — окружать heart — сердце
committed — преданный, приверженный
to own — владеть
lifestyle — стиль жизни
to succeed — добиваться успеха
to suggest — предлагать
to attract — привлекать
establishment — учреждение, организация
to draw —- привлекать, притягивать
experienced — опытный
mature — зрелый
floor manager — менеджер зала
general manager — главный менеджер
to require — требовать
to pursue — добиваться, преследовать, выполнять, совершать, заниматься чем-то to exist — существовать
advancement — продвижение вперед, развитие, достижение, успех
franchise (AmE) — привилегия
stable — стабильный
income — доход
to advise — советовать
to demand — требовать
expertise — экспертиза, контроль за чем-либо partnership — партнерство
fairly — довольно, в некоторой степени, должным образом
to invest — вкладывать деньги
bottom — низ
education — образование
however — однако
upside — положительная сторона, верхняя часть challenge — вызов, сложная задача, проблема chance — шанс
to acquire — получать, приобретать, овладевать
array — масса, множество, совокупность, набор, комплект
exciting — волнующий, захватывающий
to grow — расти
adult — взрослый (человек)
coworker — сотрудник
customer — клиент, покупатель
pressure — давление
budget — бюджет
to staff — укомплектовывать штат сотрудников, набирать кадры
daily — возражать, быть против чего-то
to mind — возражать
to fit — подходить, соответствовать
vision — видение, представление
to work hard — работать усердно
to reach goals — добиваться целей
to offer — предлагать
accounting — бухгалтерское дело
publishing — издательское дело
marketing — исследование рынка
last but not least — последний по списку, но не по значимости Read and translate the text.
IS RESTAURANT MANAGEMENT ON YOUR CAREER MENU?
Whenever Jerry Vtestrom interviews a potential management candidate, he talks about all the negatives surrounding the position before going into greater detail about the positives.
"I need to know their heart is in it, that they are truly committed," says Westrom, who owns an Ember's Restaurant in Cambridge, Minnesota. "If they seem skeptical about anything, I don't know if they will make it."
What Are the Negatives ?
"Being a restaurant manager is a lifestyle, not a job," says Westrom. "If managers are going to succeed, they will put in 50 to 80 hours per week with high stress levels at times. But once you get everything going, it can be a fun career with very good pay."
Westrom suggests potential candidates consider the following:
• What type of restaurant business are you going into? There is a big difference between fine dining, family style, fast food and a sports bar or restaurant atmosphere. These restaurants attract different employees. A fine dining establishment might draw more experienced, mature employees, while a fast food restaurant or sports bar might interest younger ones.
• Do you want to be a floor manager, a back-of-the-house manager or a general manager? Each of these positions requires different skills.
• When pursuing jobs, ask potential employers how long they have been in business, where they see the business growing, what opportunities exist for advancement and what type of manager-training programs they have.
"If someone wants a career in this field, try getting in with a franchise for training and a stable income," advises Wfestrom. "After three to five years, you can look at a privately held restaurant where you can go in as a general manager and demand a pay of $60,000-plus for your expertise or partnership."
The Positives
Jill Nelsen has worked as a restaurant manager in California and Minnesota and has more than 10 years of experience managing fast food restaurants, such as Taco Bell and Rax Roast Beef.
"Restaurant management is great if you like a lot of variety in what you do, like to work really hard and enjoy working with people," she says. "It is a fairly easy field to break into without investing in an education; however you can move up faster and not start at the very bottom if you do have an education."
Nelsen says the upside to restaurant management lies in the opportunity to advance quickly, the challenge and the chance to acquire an array of management skills. "I really enjoyed the opportunity to work with young people," she adds. "For many of them, it was their first job, and it was exciting to teach them the value of work and a strong ethic and to
watch them grow into adults. Often, working in a restaurant can be like working with a big family."
Nelsen suggests asking yourself these 10 questions to help you decide if this is the career for you:
1. Do I like to work with many different types of people, both as coworkers and as customers?
2. Will I mind working all hours of the day and night?
3. Do I like to motivate people to do their best?
4. Will I enjoy the pressures of making a budget, staffing the restaurant and managing daily operations?
5. Will I mind people calling me with questions on my time off?
6. What do I picture for the future, my family and how we spend our time? Do a restaurant manager's hours fit into this vision?
7. Am I highly motivated?
8. Do I like to work hard?
9. Do I like to reach daily, weekly, monthly and yearly goals?
10. What does this career offer that others do not?
"One last but not least thing to remember about a career in restaurant management is that with all the training and experience you get, you can move to many different industries and careers," says Nelsen, who went from restaurant management to office management, to sales management to bank accounting, publishing and marketing.
by Matt Krumrie
TEXT WORK
1. Pronounce correctly and transcribe. Consult the dictionary if
necessary.
Heart, to own, to succeed, to suggest, to draw, experienced, mature, to require, pursuing, franchise, expertise, fairly, however, challenge, chance, to acquire, exciting, coworkers, pressure, vision, to reach, goal, accounting, publishing, marketing.
2. Answer the questions.
1. What does Jerry Wilson do when he interviews a potential candidate?
2. Why is he doing that?
3. What are the negatives of a restaurant manager's job?
4. What kind of job is the job of a restaurant manager?
5. What questions should potential candidates consider before working as a restaurant manager? Why?
6. What are career prospects for a restaurant manager?
7. What are the positives of restaurant manager's job?
8. What do restaurant managers need to like and enjoy?
9. What are the upsides of the restaurant management?
10. What do you need to do to decide if the restaurant management is for you?
11. What is the last but not least thing to remember about a career in restaurant management?
3. Give Russian equivalents to the following words and word combinations. Find and translate sentences with them in the text.
Restaurant management, interviews, potential management candidate, detail about the positives, heart is in it, truly committed, they will make it, high stress levels, with very good pay, type of restaurant business, fine dining, fast food, restaurant atmosphere, fine dining establishment, mature employees, floor manager, how long they have been in business, back-of-the-house manager, each of these positions, when pursuing jobs, what opportunities exist for advancement, try getting, privately held restaurant, expertise or partnership, restaurant management is great, a lot of variety in what you do, start at the very bottom, the opportunity to advance quickly, an array of management skills, it was exciting to teach them, value of work, a strong ethic, coworkers, customers, will I mind working all hours, staffing the restaurant, what do I picture for the future, manager's hours fit into this vision, highly motivated, office management, bank accounting.
4. Give English equivalents to the following words and word combinations.
Отрицательные стороны должности; если кажется, что они настроены скептично; это не работа, а стиль жизни; чтобы добиться успеха; 50—80 часов в неделю; веселая карьера; существует большая разница между...; семейного стиля; спортивный бар; привлекать разных сотрудников; привлекать более опытных и зрелых; требует разных умений; потенциальный работодатель; программы обучения менеджеров; стабильный доход; требовать зарплату 60 тысяч долларов в год и более; опыт работы более десяти лет; работать
усердно; любить работать с людьми; без инвестиций в образование; однако; продвигаться быстрее; иметь образование; положительная сторона управления рестораном; шанс получить; это было их первое место работы; смотреть, как они становятся взрослыми; эта карьера для тебя; работать с различными людьми; мотивировать людей работать лучше; управлять ежедневной работой; во время выходного дня; достигать целей; последнее, что нужно помнить; обучение и опыт, который вы получаете; перейти работать в другие сферы деятельности; менеджмент по продажам; издательское дело; исследование рынка.
| 5. Make word combinations, translate them and find them in the
|
| move up | income |
| chance | to acquire |
| management | family |
| value | faster |
| strong | a pay |
| grow into | types |
| big | people |
| different | field |
| motivate | of experience |
| enjoy | working |
| * * * | |
| making | the restaurant |
| staffing | goals |
| daily | hard |
| spend | a budget |
| highly | motivated |
| work | operations |
| yearly | to remember |
| last thing | accounting |
| bank | our time |
| Match the synonyms in the columns. Trans | |
| find them in the text. | |
| training | aim |
| reach | think |
| goal | offer |
| job | kind |
| type | work |
| demand | education |
| income | pay |
| suggest | possibility |
| consider opportunity |
| achieve require |
7. Match the antonyms in the columns. Translate the pairs and find them in the text.
| positive employer |
| employee bottom |
| last | working time |
| different | mature |
| plus | negative |
| young | first |
| top | downside |
| upside | the same |
| time off | minus |
8. Form antonyms using negative prefixes ил-, in-, il-, im-, ir-, dis misпоп-. Consult the dictionary if necessary.
Experienced, difference, stable, true, fair.
9. Make a summary of the text.
10. Choose the right word from the list below. Mind the forms of the words. Translate the story.
THE TRAVEL INDUSTRY - FUTURE
TECHNOLOGY TRENDS
The tourism industry is not grouped into a_____________________________
heading within the Standard Industrial Classification (SIC). Its defining
feature is not the________________________ , but the purchaser, the
'tourist'. Tourism generally involves a wide______________________ of
activities (transportation, accommodation, cultural and leisure activities)
and is evaluated as a_____________________ rather than an industry.
Europe is one of the most popular_______________ destinations in the world. Due to its composite __________________________________________________ and variety of activities involved directly or indirectly, tourism industry is of great value to the European____________________ . With the rapid advancement in____________________ tourism industry is undergoing a profound transformation. This report focuses on the European tourism _________________________ and the impact of technological advancements on it. The changes are discussed with regards to both _________________________ and modern perspectives.
Range, nature, technology, product, tourist, economy, industry, market, traditional, single.
| 11. Give missing derivatives (nouns, verbs, adverbs and adjectives) from these words and translate them.
|
| 12. Fill in the blanks with prepositions from the last below where necessary. Translate the article. |
INTERNATIONAL HOTEL INDUSTRY
The hotel industry is particularly geared ... economic growth. According ... PriceWaterhouseCoopers, the trend ... the number ... hotel overnights sold ... the USA ... the period 1991—2000 was 93 percent correlated ... growth ... the GDP. Only exceptional events such as September 11 can derail this relationship. Indeed ... 2002, the correlation coefficient dipped ... only 29 percent, as travellers shunned air travel, but bounced back solidly ... 83 percent ... 2003, thus illustrating the long-run durability ... the rapport... economic growth and the hotel business.
... the next decade demand ... hotel services should grow ... an above- average pace ... Eastern Europe, Asia (excluding Japan), as well as Africa, the Caribbean and Latin America. Notably, the two current heavyweights, the EU and North America, are likely to lag ... terms ... growth rate due ... the size and maturity ... their travel and tourism markets. Although international travel expenditure will grow more than 50 % faster than the overall average, it will still constitute only a little ... 20 % ... total spending ... travel and tourism ... the end ... the decade.
In. at, onу by, to, of, for, over, between.
13. Agree or disagree with the following statements. Give your reasons.
For agreement use: For disagreement use:
I quite agree. Actually, I don' agree.
I agree with you. I don't think that's right.
I fully agree. I don't think that's true (correct).
I think you are right. Well, I am not sure if that's true
(right, correct).
1. Whenever Jerry Westrom interviews a potential management candidate, he talks about all the negatives first.
2. Restaurant managers need to be skeptical.
3. Being a restaurant manager is a lifestyle, not a job.
4. Restaurant management is not a high stress levels job.
5. Restaurant management is a fun career with very good pay.
6. A fine dining establishment or sports bar might draw more experienced, mature employees, while a fast food restaurant might interest younger ones.
7. The positions of a floor manager, a back-of-the-house manager or a general manager require different skills.
8. After three to five years, you can look at a privately held restaurant where you can go in as a general manager and demand a pay of $60,000-pIus for your expertise or partnership.
9. Restaurant management is great if you like doing the same all the time.
10. Restaurant management is great if you don't like work really hard.
11. Restaurant management is great if you enjoy working with people.
12. You don't need investing in an education if you want a career in restaurant management.
13. Restaurant management gives the opportunity to advance quickly.
14. Working in a restaurant can be like working with a big family.
14. Discuss:
1. Would you like to work as a restaurant manager? Why?
2. Restaurant management is a career for hardworking and people- oriented people.
3. Restaurant management offers the quickest career advancement.
4. You need a career in restaurant management if you want to move to many different industries and careers.
5. Restaurant management is a very interesting and challenging career with very good pay.
6. Restaurant management work has many advantages comparing with other positions in travel and hospitality industries.
15. Speak about... management positions available at travel industry and hospitality industry.
16. Explain why manager's job is not a 9-to - 5 job.
17. Divide into two groups. One group describes the negatives of restaurant management. The other group describes the positives. Discuss pros and cons of restaurant management.
18. Test Yourself.
If your client asks you about Mayan temples, do you know what country he is talking about? How good is your knowledge of tourism? Are you the manager who wants to build up a professional career or are you ready to loose potential clients to those who are better at tourism than you?
Answer the questions of the given test and find out what type of manager you are.
1. Formenter Island is one of...
a) Canary Islands
b) Balearic Islands
c) Shetland Islands
2. What is "rekan"?
a) thermal spa resort
b) traditional Japanese-style hotel
c) New Year according to the Moon calendar
3. Which country doesn't border Jordan?
a) Syria
b) Iraq
c) Iran
d) Saudi Arabia
e) Israel
4. What is the full for APEX?
5. What country has Accor hotel chain?
6. St. Jacob's path leads to...
a) Petra
b) Santiago de Compostella b) Massai Maar
d) Lucsor
7. Musalen Mountain is the highest mountain of...
a) Pyrenean Peninsula
b) Apennine Peninsula
c) Sinai Peninsula
d) Labrador Peninsula
8. What is the monetary unit of Brazil?
a) Peso
b) Real
c) Bolivar
9. What is the most popular travel destination for Russian tourists according to statistics?
a) Italy
b) Spain
c) Egypt
d) Finnland
10. What is the full for PATA?
11. What city is the European "Capital of Culture" in 2005?
12. Do travel agencies in Russia need to obtain a license?
13. Which Airlines do not fly to Russian regions?
a) Lufthansa
b) Finnair
c) Air France
d) Austrian Airlines
14. What country is nicknamed "Choson"?
15. What country is nicknamed "Hanguk"?
16. What do "Pobab", "Pdlip", "Rabal" and "Ranuv" codes mean when making a hotel reservation?
Give yourself one point for every correct answer.
1. Balearic Islands
2. Traditional Japanese-style hotel
3. Iran
4. Advance Purchase Excursion Fare
5. France
6. Santiago de Compostella
7. Pyrenean Peninsula
8. Real
9. Egypt
10. Pacific Asia Travel Association
11. Cork, Ireland
12. No
13. Air France
14. Choson is China
15. Hanguk is Korea
16. Check-in at a hotel on Sunday morning, afternoon, evening and night respectively.
Count your points.
0—4points: "Ignorance"
If you don't start building your geography and tourism knowledge, you will loose your sales to more knowledgeable colleagues. To be successful in this industry you need to widen your horizon.
5— 8points: "Weak spot"
You are not ignorant, but you are not a professional yet. It will be more and more difficult for you to work in this industry and even more difficult to make a career in travel business with your level of knowledge. You need to acquire more knowledge to be successful.
9—72 points: "Good news for you"
You are a good specialist, for sure, and if you put a little more effort to enlarge your knowledge, you will be very successful. Your hard work will be both morally and monetary well-compensated.
13—16points: "The winner takes it all"
Congratulations! Your travel agency is very lucky to have you. When they speak of excellent professionals, they mean you. If you plan to make a career in travel and tourism industry, you have chosen the right way to go.
Adapted from Travel Weekly
19. Translate into English.
ГОСТИНИЧНЫЙ МЕНЕДЖМЕНТ ПО-РУССКИ
Отечественный гостиничный рынок в последнее время лихорадит: появляются все новые управляющие компании, уже заявлены по меньшей мере пять национальных отельных брендов, а в течение последнего года сделано сразу несколько громких заявок на создание общероссийских сетей из десятков и даже сотен объектов размещения.
Как полагают специалисты, владельцы российских гостиниц в большинстве своем пока не готовы к внедрению внешнего управления. «Идеи объединения в среде владельцев гостиниц (hoteliers) не пользуются популярностью, — отмечает руководитель консалтинговой компании Hotel Consulting & Development Group Александр Лесник. — Даже соглашаясь на отдельные совместные акции, владельцы гостиниц или их директора не готовы допустить посторонних ни к маркетингу, ни тем более к ценовой политике или влиянию на механизмы управления». Действительно, сегодня российские управляющие компании в гостиничном бизнесе в большинстве своем либо сами являются собственником управляемых объектов, либо представляют собой дочернюю организацию собственника.
Региональные сети
В России объявлено уже несколько проектов создания гостиничных сетей в общенациональном масштабе, однако большинство из них пока далеки от практической реализации.
По отдельным видам деятельности, в том числе гостиничной, планируется привлекать сторонних иностранных операторов как для прямого управления, так и для образования российского оператора.
«Сейчас на российском гостиничном рынке идет процесс консолидации. Я уверен, пройдут три — пять лет, и в России появятся несколько крупных гостиничных операторов, оперирующих небольшими сетями из 5—10 гостиниц», — говорит Александр Лесник.
20. Write an essay on the topic "Me, Myself and I in 15 Years".
PROJECT WORK
Think of your own business, the business you want to run, or the business you want to work for. Choose the company's activities (travel agency, hotel chain, car rental agency, etc.) and company's size. Create the name, the slogan and the program for you company. Describe basic work principles and your company's philosophy. Think of the advertising and marketing strategies of your company. Work out the business plan for the first year of operation. Choose your position in the company and describe your duties. Make a presentation of your company for your colleagues.
Appendix I
GLOSSARY OF COMMON TRAVEL TERMS
AAA Rate: A discounted rate offered to members of AAA. Proof of membership required.
AARP Rate: A discounted rate offered to members of AARP. Proof of membership required.
Airport Transfer: Transportation (usually bus or van) that takes passengers between airport and hotel. Often free to guests of the hotel.
Advance Purchase Requirement: Airlines usually offer lower rates when tickets are purchased in advance; often 7, 14, 21 and 30 day increments.
American Plan: Meal plan offered by hotels that includes three meals per guest for each day stayed at the hotel.
Average Rate: Some hotels charge different rates for weekday and weekends; this rate is an average cost for the total reservation.
Bulkhead Seats: Located near the front of each airplane section, these popular seats offer more leg room but no under-seat storage.
CDW/LDW: Collision Damage Waiver and Loss Damage Waiver; when renting a car, you will be asked if you want to add (and pay for) collision and loss insurance. These may already be covered by your personal auto insurance and/or your credit card; find out before you book your rental car.
Cancellation Policy: When making any travel reservation, ask what the rules are about canceling and if you can get your money back.
Check-in: Hotel arrival date.
Check-out: Hotel departure date.
Connection/Connecting Flight: Additional flight(s) required to get from one airport to another; usually requires changing planes.
E-ticket: Replaces paper airline tickets; you'll need the credit card you used for the reservation or a photo ID to get a boarding pass
Excess Baggage: Luggage that exceeds an airline's weight allowance; may be charged an additional fee.
Frequent Flyer Program: Many airlines offer bonus miles to frequent passengers; these miles may be exchanged for airline tickets or merchandise. These miles often have expirations dates.
Government Rate: Hotel discount for government employees; requires identification.
Guaranteed Reservation: Advance payment, often by credit card, that guarantees your room reservation. These are often non-refundable after a certain time.
Military Rate: Discounted hotel room rate for Military Personnel. Military ID required upon check-in at hotel.
NM: Nautical mile.
Prepayment Pblicy: Specific rules regarding the payment of room and tax charges for your hotel reservation; see also Guaranteed Reservation.
Rack Rate: Standard advertised rate for a room or suite; if you ask for a lower rate, you can often get it.
Rate Info: The daily room rate charged by your hotel.
Rating: The Mobil "Star" rating of a specific hotel.
• One Star — Budget/Motor Inn
• Hvo Stars — Economy Motel/Hotel
• Three Stars — Full Service Hotel/Resort
• Four Stars — Superior Accommodations and Services
• Five Stars — Luxury Hotel/Resort Property
Red-Eye: Overnight flights; named because many people don't sleep well on airplanes.
Super Saver: A discounted rate; often includes specific requirements.
Appendix II
UK SLANG: A GLOSSARY OF SOME TERMS YOU MIGHT
MEET ON YOUR TRAVELS
I give below some of the many slang terms used in the UK and Ireland that you might come across on your travels, in books, hear on British television or meet during your stay. Whilst many may be known to visitors from other English speaking countries, they may be new to those visitors for whom English is a foreign language. This is not a comprehensive list, and I'm sure that other people have their own favourites — let me know of any that you feel really should be added to the list!
Banger — British sausage
Banger — Old motor car which is not in a good condition
Barmy — Crazy
Big Wig — Important person
Bill - Police
Bloke — A man
Blimey — A mild expletive
Bobby — A policeman
Bonkers — Crazy
Bossy Boots — Domineering person
Bum — Bottom, Buttocks
Cof E — Church of England
Cack-handed — Clumsy, Left-handed
Char — Tea, Cleaner
Copper — A Policeman
Doddle — Something which is easy to do
Dodgy — Unreliable
Dog Collar — Collar worn by a clergyman Fag — A cigarette
Flashy — Describes something which is gaudy, showy but cheap Fuzz — The Police
Half-inch — To steal, Rhyming slang half-inch — pinch Have a ganders — take a look at
Hoity-Toity — An expression of contempt for a person who has an exaggerated sense of their own social status
In the Nick — In the Police Station
In good/bad Nick — In good/bad condition
In the Sticks — In the provinces, that is not in London
Kip — Sleep
Knick-Knacks — Trinkets
Local Rag — Local newspaper
Nose Around — To inspect
Nosey Parker — An inquisitive person
OAP — Old age pensioner. Someone over the age of 65
Pear-shaped — Describes something which has gone wrong
Porkies — Untruths, Rhyming slang pork pies — lies
Potty — Silly, crazy
Pub Crawl — Moving from pub to pub and drinking in each one Round the TWist — Crazy Sally Ann — Salvation Army Sarnies — Sandwiches
Scarper — To go quickly, Rhyming slang Scapa flow — go
Shufti — Look at, inspect
Spuds — Potatoes
Suss out — Ascertain, work out
Swap — To exchange
Take a rekky — From (reconnoitre), check and place out, or scout ahead
Tat - Rubbish
The Smoke — London
From Jane Dickerson
CONTENTS
Предисловие..................................... 3
Part I. TVavelling.............................. 6
Unit 1. The Pleasure Of Travelling...................................... 6
Dialogue 1. Holiday Plans..... 6
Text 1. Resort........................ 7
Text 2. Camping Holidays .............................................................. 12
Dialogue 2. Holiday Plans... 19
Dialogue 3. A Bad Holiday. 21
Text 3. The Vacation Situation In America.......................... 24
Dialogue 4. Are We Going Anywhere?.......................... 32
Project Wbrk....................... 33
Unit 2. Air TVavel....................................................................................... 34
Text 1. Air Travel............... 34
Dialogue 1. Air Tickets................................................................................ 40
Dialogue 2. At The Check-In Counter............................... 42
Text 2. Airport..................... 44
Dialogue 3. At The Customs 52
Customs Form.................................................... 53
Project Wbrk....................... 56
Unit 3. Travelling By Sea.......... 57
Text 1. Going To Sea........... 57
Text 2. Alaska Summer Cruises................................ 65
Dialogue. Going On A Caribbean Cruise................. 75
Project Wbrk....................... 79
Unit 4. TVavelling By Thiin...... 80
Text 1. At The Railway Station................................. 80
Dialogue 1. Over The Phone 86
Dialogue 2. At The Booking Office.................................. 86
Text 2. Getting Around In Britain..................................................................... 88
Dialogue 3. Train Ticket.................................................................................... 95
Dialogue 4. Going By Train 96
Rail Passes & Tickets........... 99
Dialogue 5. At The Railway Station............................... 102
Project Wbrk............................................................... 103
Unit 5. Travelling By Car................................................................... . 104
Text 1. Road Rage.................................................. 104
Dialogue 1. Renting A Car. 116
Text 2. How I Learned A Driver's License Means More Than Getting Around — It Means Freedom................. 119
Dialogue 2. Driving In The City.................................... 131
Dialogue 3, At the Gas Station................................ 132
Project Wbrk...................... 134
Unit 6. Hotels............................. 135
Text 1. Guide To Accommodations In London............................... 137
Text 2. Tipping Etiquette .... 143
Dialogue 1. Hotel Reservation......................... 159
Dialogue 2. Check-In.......... 159
Dialogue 3. Bellboy............ 160
Dialogue 4. Reception........ 161
Dialogue 5. Check Out....... 162
Dialogue 6. Continue The Conversations..................... 163
Project Wbrk...................... 165
Unit 7. Restaurants................... 166
Text 1. Restaurant (ftirt I).... 166
Text 2. Restaurants (Part II) 172
Text 3. Meal........................ 179
Dialogue 1. At The Tai Restaurant........................... 188
Dialogue 2. Going To A Restaurant........................... 189
Dialogue 3. At The Restaurant................................................. 190
Dialogue 4. Choosing From A Menu.................................. 191
Dialogue 5. Restaurant Complaints......................... 192
Dialogue 6. Finishing The Meal................................... 193
Project Wbrk...................... 196
Part II. Travel Business................. 197
Unit 1. Forms Of Tourism......... 197
Text 1. Tourism And Its History................................ 198
Text 2. Types Of Tourism...... 210
Dialogue 1. Renting A Flat. 224
Dialogue 2. Apartment For Rent................................... 226
Text 3. Trends And Recent Developments.................... 228
Project Wbrk........................ 240
Unit 2. Space Tourism................... 241
Text 1. Space Tourism.............. 241
Text 2. Dennis Tito..................................................... 255
Project Wbrk........................... 259
Unit 3. Adventure Tourism................................................................................... 260
Text 1. The Unknown Cave Of Mystery...................................................... 260
Talk About Weather.................. 270
Dialogue 1. European Weather Check..................................... 270
Dialogue 2. Weather Forecast... 271
Text 2. Winter Race To Rival Summer Event........................ 273
Project Wbrk........................................... 282
Unit 4. Sightseeing..................................... . 283
Text 1. Pisa, Italy — Home Of The Famous Leaning Tower
Of Pisa................................................................. 283
Dialogue 1. A Disappointing Holiday...................................................... 295
Text 2. Europe Off The Beaten Track....................................... 298
Project Wbrk............................ 310
Unit 5, Ecotourism................................................................................. 311
Text 1. Ecotourism......................................................................... 311
Text 2. In the Land Of The Surfing Hippos........................ 321
Project Vfcrk.................................. 335
Unit 6. Business TVavel................. 336
Text 1. Business Travel (Part I)....................................................................................................... 336
Dialogue 1. At The Airport.......... 343
Dialogue 2. In The Office........ 344
Text 2. Business Travel (Part II).................................................... 345
Dialogue 3. Arrange A Meeting................................................ 352
Dialogue 4. Inviting............................................................................ 353
i
Dialogue 5. Phone Call................ 354
Dialogue 6. Message........................................................................................... 355
Dialogue 7. A Call From The Boss................................................ 356
Project VSbrk................................ 358
Unit 7. Jobs And Careers At Tourism And Hospitality Industries .. 359
Text 1. Careers In Travel And Tourism.......................................... 359
Cover Letter or Letter Of Application............................ 370
Resume.................................. 372
Text 2. Hit Your Stride In Hospitality...................................... 376
Curriculum Vitae (CV)............ 386
Dialogue. Interview...................................... 388
Project Wbrk.......................... .391
Unit 8. Run Your Own Business............................................................................. . 392
Text 1. Rosenbluth International............................ 392
Text 2. Is Restaurant Management On Your Career Menu?............ 405
Test Yourself................................... 415
Project Wbrk................................... 419
Appendix I. Glossary of Common Travel Terms........................................... 420
Appendix II. UK Slang: A Glossary of Some Terms You Might Meet on Your Travels......................................... 422
Александра Михайловна Сербиновская
Английский язык для турбизнеса и сервиса* English for travel business and service
Учебник для вузов
Санитарно-эпидемиологическое заключение № 77.99.02.953.Д.004609.07.04 от 13.07.2004 г.
Лицензия № 06473 от 19 декабря 2001 г. Подписано в печать 20.02.2006. Формат 60x84 1/16.
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[1] При отсутствии аудиозаписей тексты и диалоги зачитываются на занятии преподавателем. — Автор.
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