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§ Try to give them definitions in English.
§ In pairs in turn make sentences using expressions from the list above.
Pre-Reading task
Scan the text “Multilevel Marketing Plans” and put in the missing words and expressions from the list above.
Reading
Read and translate the text
Multilevel Marketing Plans
Multilevel marketing plans, also known as "network" or "matrix" marketing, are a way of selling goods or services through ………… (1). These plans typically promise that if you sign up as a distributor, you will receive ………….. (2) - for both your sales of the plan's goods or services and those of other people you recruit to join the distributors. Multilevel marketing plans usually promise to pay commissions through two or more levels of ………….. (3), known as the distributor's "down line." If a plan offers to pay commissions for recruiting new distributors, watch out! Most states outlaw this practice, which is known as "pyramiding." State laws against ……………. (4) say that a multilevel marketing plan should only pay commissions for retail sales of goods or services, not for recruiting new distributors. Why is pyramiding prohibited? Because plans that pay commissions for recruiting new distributors inevitably …………. (5) when no new distributors can be recruited. And when a plan collapses, most people - except perhaps those at the very top of the pyramid - lose their ………….. (6). The Federal Trade Commission cannot tell you whether a particular multilevel marketing plan is ………….(7). Nor can it give you ………….. (8) about whether to join such a plan. You must make that decision yourself. However, the FTC suggests that you use common sense, and consider these seven tips when you make your decision: Avoid any plan that includes commissions for recruiting additional distributors. It may be an …………. (9) pyramid. Beware of plans that ask new distributors to purchase …………. (10) inventory. These plans can collapse quickly - and also may be thinly-disguised pyramids. Be cautious of plans that claim you will make money through continued growth of your "down line" - the commissions on sales made by new distributors you recruit - rather than through sales of …………. (11) you make yourself. Beware of plans that claim to sell ………….. (12) products or promise enormous earnings. Just because a promoter of a plan makes a claim doesn't mean it's true! Ask the promoter of the plan to substantiate claims with hard …………… (13). Beware of shills - "decoy" references paid by a plan's promoter to describe their fictional success in earning money through the plan. Don't pay or …………. (14) any contracts in an "opportunity meeting" or any other high-pressure situation. Insist on taking your ………….. (15) to think over a decision to join. Talk it over with your spouse, a knowledgeable friend, an accountant or lawyer.
Work with the text
§ Divide the text into 4 paragraphs.
§ Make a plan, an outline or a diagram of the text.
§ Prepare for presenting the ideas of the text to another group.
§ Name the main precautions against PS
Translate from Russian into English:
§ Сетевые планы обычно обещают приносить прибыль уже на второй ступени.
§ Когда пирамида рушится, большинство вкладчиков, кроме тех, что на «вершине», теряют свои деньги.
§ Берегитесь схем, которые требуют от новых сотрудников приобретения запаса продукции.
§ Не вносите деньги и не подписывайте документы в ситуациях случайной встречи или под давлением.
§ Обсудите предложение с кем-либо еще.
PROJECT WORK
§ In groups of three make a kind of survey among your group mates, friends, relatives, tutors and others. Ask them next questions:
o What examples of companies based on the idea of Multilevel Marketing Plans do you know?
o What advantages and disadvantages of this kind of business can you name?
o What are the reasons for participating in Multilevel Marketing Plans?
o What precautions do you use not to be recruited into illegal pyramid?
§ Analyze the results and prepare a report on the topic.
§ Make a short list of features needed for a person who is going to participate in MMP and discuss your ideas.
§ Write a short encyclopedia article on the topic MMP and PS.
§ Complete the table using all the information you know
| Legitimate multilevel marketing plans | Illegal pyramid schemes | |
| Most of the product sales are | ||
| The way of managing | ||
| The idea of this kind of business is | ||
| The product is | ||
| As a result it |
TEST
1. Pyramid Schemes are a way of ………. .
a) selling goods or services through distributors
b) receiving commissions with help of your "downline"
c) fooling people
2. Almost all multilevel marketing plans are ……….. .
a) legal
b) illegal
c) state
3. Most of the Pyramid product sales are made to …….. .
a) these distributors
b) to consumers in general
c) be given as a present
4. Joining a pyramid is risky because ……… .
a) you may “climb” on the top of the Pyramid
b) the vast majority of participants lose money to pay for the rewards of a lucky few
c) you may be chased by the police
5. If you're thinking about joining what appears to be a legitimate multilevel marketing plan, ……… .
a) prepare to invest your money
b) ask your friends to join to your “downline”
c) take time to learn about the plan
6. Be …………. if a distributor tells you that for the price of a "start-up kit" of inventory and sales literature you'll be on the road to riches.
a) proud
b) skeptical
c) troubled
7. Eventually the pyramid will ……….. .
a) develop
b) become a monopoly
c) collapse
VIII. SELF-PRESENTATION
UNIT 1
Lead in
§ What should you do if you’re applying for a job?
§ Do you think good resume/CV can help you to find a good job?
Discussion
§ Divide in two groups.
§ Write the list of important tips for writing a successful resume/ CV.
§ Discuss your ideas in group.
Vocabulary
§ Read and translate new words and expressions using a dictionary.
Дата: 2016-09-30, просмотров: 200.