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Ex. 1. Answer the following questions:
1. Why presenting, pitching and public speaking are considered to be an important element of PR work?
2. Which key elements does planning a speech involve? (Comment on each of them)
3. Give reasons for establishing an overall three-point structure of a speech.
4. Why the use of visual aids can be effective and helpful?
5. Which words of advice are given to the use of visual aids?
6. What are the key elements to a great speech?
7. What are the ways of limiting your nervousness when giving a speech?
8. Which and points you’d better bear in mind if you are pitching?
9. What kind of mistakes do PR firms pitching for business make?
10. Give the outline of the top tips for pitching.
11. What are the important things the want the audience to remember after the pitch?
Ex. 2. Match the words and word-combinations with definitions:
| 1.pitch | a. the situation when the parts of something fit together in a natural or reasonable way |
| 2.visual aids | b. a speech or act that attempts to persuade someone to buy or do something: |
| 3.signposts | c. taking one's part or side; working towards the same goal |
| 4.icing on the cake | d. unhappy, annoyed, and disappointed about something |
| 5.self-preservation | e. to suggest something informally to see if people accept it or are interested in it |
| 6.get in the way of smth | f. something that is difficult to do and causes a lot of worry for the person involved in it |
| 7.to entail | g. to speak quickly and not clearly so that it is difficult to understand: |
| 8.to gabble | h. perfect, natural ability to do something well |
| 9.to dissipate through | i. something that makes a good situation even better |
| 10.to doom | j. to avoid a focus of public attention. |
| 11.perpetual failure | k.something that you are shown, such as a picture, film, or map, in order to help you understand or remember information |
| 12.gregarious | l. something very good and difficult that you have succeeded in doing: |
| 13.to float ideas | m. to prevent something from happening |
| 14.to be onside | n. attracting a lot of attention and interest from the public and newspapers, television, etc |
| 15.intellectual coherence | o. the fact of someone or something not succeeding repeatedly |
| 16.to reiterate | p. behaviour based on the characteristics or feelings that warn people to protect themselves from difficulties or dangers |
| 17.disgruntled | q. to cause (something) to spread out and disappear |
| 18.shun the limelight | r. to make something necessary, or to involve something |
| 19.presenter-in-chief | s. (of people) liking to be with other people, or living in groups |
| 20.high-profile event | t. something that shows what is going to happen, or what should happen, in the future: |
| 21.consummate flair | u. to say something again, once or several times: |
| 22.immense achievements | v. to make someone or something certain to do or experience something unpleasant, or to make something bad certain to happen: |
| 23.nerve racking experience | w. someone who introduces a television or radio show |
Ex. 3. Complete the words and translate the following sentences into Russian:
1. A special team was sent to make a p________ for the new car plant to be built in Germany.
2. This upturn in the country's economy is a splendid s____________ to the future.
3. She started g____________ away at me in Spanish and I didn't understand a single word.
4. V________ a_____ are often used to help audiences of informative and persuasive speeches understand the topic being presented.
5. Coaches use media to f______ i______ or information that may not necessarily be true at the time.
6. In terms of i____________ c___________, one can create a "web of beliefs" composed of subject matter understandings and concepts from the foundations.
7. While it is legitimate to reiterate your credentials to do the job, do not devote too much time to it.
8. He was delighted to have his story published – getting paid for it was just i_______ o_ t___ c______.
9. Ask satisfied clients to contribute their thoughts and experiences about your business to an online site. Happy clients generally will not think to review your business, whereas d____________ c_______ will be much more likely to contribute their thoughts.
10. As an industry we celebrate their success, their drive and recognise their i__________ a______________ building businesses that have created jobs, prosperity and strong communities for future generations of Australians.”
11. Jeremy Clarkson, the Top Gear presenter, has become one of the highest paid p__________ in c________ in the history of the BBC after taking home more than £14million for his work on the show, accounts have revealed.
12. They both go on to p_________ with c_____________ f_______, mellifluous and articulate in song and perfectly pleasant to be with.
13. Competition can be the most n_____ r________ e___________. Some people just thrive on it.
Дата: 2018-12-21, просмотров: 283.