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Ex.11 Go over pages 91-107 of the book «PR Today» and the texts of exercises VIII and IX of the present textbook. Get ready to speak on the following issues of the topic “PR, Marketing and Advertising”:
· Consumer PR and intergrated marketing communications;
· Advertising as a marcoms tool;
· Direct mail, sales promotion, sponsorship and e-communications;
· Brands.
Chapter 5 Internal Communications
Ex1. Answer the following questions and do the following assignments.
1. What is Internal Communications? Why is it important?
2. What must be taken into consideration in designing an internal communications programme?
3. Analyse media that can be chosen for internal communications.
4. What is the major ethical problem of internal communications?
5. How is censorship implemented in organisations?
6. Why is internal communications often seen as an extension of branding?
7. Why is internal communications associated with hidden persuaders?
8. What were Kraft's mistakes in the field of internal communications after taking over Cadbury's?
9. Would you like to specialise in internal communications area?
Ex.2 Match the words with definitions.
| 1. causing problems and preventing something from continuing in its usual way | a) ambient |
| 2. to find information or the truth about something or someone | b) to endorse |
| 3. to increase or improve something and make it more successful | c) to digest information |
| 4. to express formal support or approval for someone or something | d) to unearth |
| 5. to communicate facts or details | e) to incur something |
| 6. to understand facts or details, especially when there are a lot of them | f) to boost |
| 7. having a disadvantage | g) a medley |
| 8. to come into or acquire some consequence, usually undesirable or injurious | h) to convey information |
| 9. talent | i) an entity |
| 10. subtle | j) disruptive |
| 11. a problem or difficulty that stops you from achieving something | k) to bring someone into disrepute |
| 12. to watch out | l) counterproductive |
| 13. to make a bad situation worse | m) to relinquish |
| 14. a mixture of different types of the same thing which produces an interesting or unusual effect | n) handicapped |
| 15. to give up | o) to exacerbate |
| 16. something that exists as a single and complete unit | p) dissent |
| 17. to put someone or something in situation in which people no longer admire or trust them | q) a stumbling block |
| 18. achieving the opposite result to the one that you want | r) to look out for |
| 19. opposition | s) flair |
Ex.3 Give definitions of the following words and word-combinations.
Tokenistic; circumscribed; a sanctum; quasi-religious; insidious; regimented; induction; parcel something out; benign; to come to the fore; a tough or unpalatable message; to fudge; imprecise and awash with euphemisms; harsh truths; tinted in rosy hues; unobtrusive; ubiquitous; to exert control; backdrop; unchallenged.
Ex.4 Complete the words.
1. Only we humans make waste that nature can't d______.
2. The charity is h______ by lack of funds.
3. A______ music is said to evoke an "atmospheric", "visual" or "u______" quality.
4. Learn how to write content with j______ f_______!
5. One i______ at s______ is the privacy of medical patients.
6. She was forced to r_______ control of the project.
7. Getting access to the inner s______ of these gigantic corporations was, as you might expect, not an easy task.
8. Kinsella’s interpretation of events remained u______ for many years.
9. Stephen's teacher said he was often d______ in class.
10. The inquiry u______ some disturbing evidence.
11. All this information can be c______ in a simple diagram.
12. The main s______ b______ to starting new research is that we lack qualified people.
13. L______ o______! There's a car coming.
14. The recession has e_______ this problem.
15. No one wants to r_______ power once they have it.
16. He faces six charges of b_______ the game into d______.
17. Sending young offenders to prison can be c_______.
18. These voices of d_______ grew louder.
19. What some people are saying is that inclusion of Aboriginal people is t______.
20. A more i_______ form of water pollution is chemicals used on farms that get into the water supply.
21. Occasionally she would be allowed into the inner s______ of his office.
22. Mrs Simpson is responsible for the i______ of new library staff.
23. They didn't want the federal government p______ o______ food supplies.
24. He shook his head in b______ amusement.
25. Environmental issues c_____ to the f______ in the 1980s.
26. The u______ t______ is that the team isn't getting any better.
27. Sibley has been f______ his data for years now.
28. All the pavements were a______ with rubbish.
29. Things were looking less r______ all of a sudden.
30. Her reaction to the child's bad behaviour was unnecessarily h______.
31. The staff are trained to be u______.
32. Energy-and water-saving technologies are u_______.
33. Environmental groups are e______ pressure on the government to tighten pollution laws.
34. It is the b______ to the city's continued economic growth.
35. She couldn't let a statement like that go u______.
Дата: 2018-12-21, просмотров: 355.