Find these words, word combinations in the text
Поможем в ✍️ написании учебной работы
Поможем с курсовой, контрольной, дипломной, рефератом, отчетом по практике, научно-исследовательской и любой другой работой

Доступный, расхождения в цвете, рисование от руки,  для оценки целесообразности, многообразие, создание макетов, мягкость, множество, делать наброски, лезвие, приблизительный размер, шаблон отверстий, измерять, широкий диапазон шрифтов.

Answer the questions according to the text.

1) What can you use adhesive tape?

2) What is a typeface sampler?

3) What is a stencil?

4) What types of papers do you know?

5) What pencils do you use most of all?

 

Fill in the gaps with the prepositions.

1) __ hands-on craft-based tools, such as a scalpel and cutting mat, __ a personal computer with a drawing tablet, designers can express themselves __ any number __ ways to experiment and develop a visual idea.

2) Designers use different types __ adhesive tape __ different jobs, such as to mask parts __ a design; to fix work __ a board; or to temporarily hold structures together.

3) The intensity __ the mark depends on the hardness or softness __ the graphite.

4) Writing ink is a pigment-containing liquid deposited __ __ paper __a pen or brush.

5) A stencil is a template __ holes that form letters and numbers, which can be drawn ____ and __ __ a substrate __ a pen.

6) Several different swatch books are available, which correspond __ different collections __ Pantone colours, such as the spot, metallic and pastel swatches shown here.

7) An electronic tablet is drawn ___ ___ a stylus and acts as an interface between the designer and the computer.

8) A paper swatch contains examples __ different types __ stock allowing a designer to assess the appropriateness __ their visual and tactile qualities _ a job.

Watch the video and learn the creative software tools you will need as a graphic designer. Fill in the gaps in the table.

A software tool specializes in used for
design with raster images
design with vectors
web design
design for layout
design with motion graphics

Discuss in pairs the following questions in pairs.

1) What software tools do you use?

2) What software tools do you use most of all? Why?

3) What do you use these tools for?

4) What are their advantages and disadvantages?

5) What software tools do you use least of all? Why?

Make a dialogue in pairs using the vocabulary; discuss basic tools of a graphic designer / software tools.

Choose any design and describe the tools used for its creating in detail.

APPENDIX

Graphic Design Today

The birth of desktop publishing in the mid-I98os changed the face of design forever. Suddenly, designers had access to a faster and cheaper way to create and manipulate graphic material without the need for many resources (material and human) or expensive and complex techniques (such as hand rendering or paste-ups on paper typesetters). Lengthy and sometimes painful apprenticeships were no longer mandatory to be able to work as a designer. Computers embraced a number of traditional techniques, offering instant results and overall efficiency. Production costs dropped, production turnover grew, and computers became a designer's best friend, revolutionizing the industry in the process.

The rigidity of rules in the professional world of graphic design relaxed now that everyone had a computer and Adobe Photoshop installed on it. Richard Niessen from Niessen & de Vries studio complains that unprofessional clients think designers can design a book in a day, and make corrections in a minute, while they wait, on a Sunday afternoon.

"There are no more technical walls behind which we can hide ... Since the clients have color screens and color printers most think in full color. They forget the fact that print work is about reproduction, and that you can play with it. On the other hand: they recognize that what we do is far more creative than whatever they can do in their free time."

The magic is gone. Clients can now ask their little nephews to come up with a quick solution based on their ideas and desires. It makes you exposed to unjustified scrutiny, creates a certain tension in your relations with clients, especially when you're young and inexperienced and you don't really know how (or dare) to confront them

 

Дата: 2019-02-02, просмотров: 399.