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Sound design is the art and practice of creating sound tracks for a variety of needs. It involves specifying, acquiring or creating auditory elements using audio production techniques and tools. It is used in a variety of disciplines including filmmaking, television production, video game development etc.
Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization.
Find the endings of the sentences in the text.
1) The word “design” itself is a pretty broadly used term and can apply to….
2) Interior design is a multifaceted profession that includes …..
3) Sound design is used in a variety of disciplines including
4) Architectural designers transfer concepts from …..
5) Common uses of graphic design include….
A) Make a diagram, write out the key words of every design discipline. Work in pairs.
Design disciplines
B) What design disciplines are you interested in?
C) Tell the group what design disciplines your partner is interested in.
Make the definitions according to the text.
E. g.: Interior designer is the person are the people who enhances the interior of a building to achieve a healthier and more aesthetically pleasing environment for the people using the space.
1) Architectural designers are the people who …
2) Graphic designers are the people who …
3) Fashion designers are the people who …
4) Industrial designers/ product designers are the people who …
5) Software designers are the people who …
6) Sound designers are the people who …
7) Web designers are the people who …
Discuss the following questions in pairs.
Are the design professions popular among young people nowadays? Why?
What design discipline is the easiest and the hardest in your opinion? Why?
Do you remember the name of any designer? What does he/ she design?
Imagine the situation: you are a representative of any college or university, make a presentation of any design profession for prospective students. Describe the sphere in general, the functions, advantages and disadvantages.
UNIT 2. GRAPHIC DESIGN. THE GRAPHIC DESIGN PROFESSIONS
1. Read, translate, transcribe and learn active vocabulary:
· a visual representation
· to persuade
· to enhance
· to involve
· application
· visual message
· verbal message
· advertising
· branding
· identity design or brand identity
· corporate communication design
· environmental design
· information design
· interactive or experience design
· motion graphics
· package design
· promotional design
· publication design
· typographic design
· lettering
A) Spell the words.
Advertising, message, identity design, package, typographic, lettering
B) Work in pairs, spell 4-5 words from active vocabulary for your partner, write the words spelled by your partner for you, then, check each other.
A) Fill in the gaps in the table. Pay attention to the suffixes. Translate the words.
| Verb | Gerund | Participle 1 | Participle 2 |
| to represent | - | ||
| branding | |||
| promoted | |||
| identifying | |||
| to advertise |
B) What is the difference between gerunds and participles 1?
Match 1-5 with 1-e. Translate the word-combinations.
| 1. to convey | a) clear and accessible to audiences of one to several hundred thousand; |
| 2. design applications include | b) a voice, character, and structure for a publication; |
| 3. to communicate with | c) a message or information to an audience; |
| 4. to make complex information | d) employees, businesses, the public and stockholders, and customers.; |
| 5. to establish | e) logos, visual identity, corporate identity, and branding across media; |
A) Give the comparative and superlative degrees of comparison of the adjectives. Translate the forms.
E. g.: great – greater – the greatest; powerful – more powerful – the most powerful
many, wide, specific, good, bad, comprehensive, global, global, natural, commercial, educational, cultural, residential, complex, clear, accessible, high.
B) Make your own word- combinations using these forms.
A) Fill in the gaps with the correct form of the verb in Present Simple.
1) Graphic design ____ a form of visual communication used to convey a message or information to an audience. (to be)
2) Powerful graphic design ______ a message with greater meaning. (to imbue)
3) Designers ______ a wide range of communication problems, collaborating with a variety of clients. (to solve)
4) Advertising ______ generating and creating specific visual and verbal messages constructed to inform, persuade, promote, provoke, or motivate people on behalf of a brand or group. (to involve)
5) Branding and identity design ____ similar, but branding __ a broader category. (to be; to be)
6) Environmental design ___ be promotion, information, or identity design in constructed or natural environments. (can)
7) The publication designer ______ content accessible, interprets content to enhance communication, enhances the reader’s experience, creates visual interest, and establishes a voice, character, and structure for a publication. (to make)
B) Make these sentences negative.
Дата: 2019-02-02, просмотров: 360.