В начале темы предлагается вводное в тему упражнение для активизации устной деятельности, далее следуют новые лексические единицы и тренировочные упражнения, направленные на закрепление произношения, правописания и использование данных лексических единиц. Также, каждая часть содержит грамматические упражнения, направленные на реализацию практического владения грамматикой и включающие задания на закрепление: множественного числа, притяжательного падежа, степеней сравнения прилагательных и наречий, неличных форм глагола, видовременных форм глагола в активном и пассивном залоге, вопросительных предложений, сослагательного наклонения, а также косвенной речи. Далее следует текст и упражнения, направленные на обучение поисковому, просмотровому и детальному чтению. Некоторые части предлагают видео по теме и упражнения, направленные на развитие навыков аудирования. Задания, завершающие каждую из частей, направлены на развитие монологической и диалогической речи, носят творческий характер и стимулируют интерес к предмету.

Пособие может быть использовано как для  аудиторной, так и для самостоятельной работы.

UNIT 1. DESIGN. DESIGN DISCIPLINES

What is the word “design” associated with? Make a diagram, write a least 5 associations, then compare your diagram with your partner. Do you have different associations?

Fill in the gaps in the table. Pay attention to the suffixes. Translate the words.

Match 1-5 with 1-e.

Give the plural forms of the words.

a designer, a discipline, a skill, a issue, a term, a client, a drawings, a process, a product, a key characteristic, an act, a concept, science, a project, a goal, a technique, a tool, a medium, a man.

Fill in the gaps with the correct form of the verb.

1) There ­­­­___ not so many different design disciplines in the past, as there ____today. (to be)

2) Graphic design ___ the process of visual communication and problem-solving through the use of typography, photography and illustration. (to be)

3) Each discipline ____ a different set of skills, professional standards, and issues. (to have)

4) The word “design” itself ___ a pretty broadly used term and can apply to everything from fashion and tech to manufacturing and architecture. (to be)

5) It ____used in a variety of disciplines including filmmaking, television production, video game development etc. (to be)

6) Interior designers ____ the people who enhance the interior of a building to achieve a healthier and more aesthetically pleasing environment for the people using the space. (to be)

7) She ____ extraordinary abilities for music in her childhood. (to have) Now she ____ a sound designer. (to be)

Read and translate the text.

Design disciplines

There are different design disciplines and each discipline has a different set of skills, professional standards, and issues.  The word “design” itself is a pretty broadly used term and can apply to everything from fashion and tech to manufacturing and architecture. Let’s consider some of design disciplines.

Architectural design includes drafting plans for houses, buildings, and outdoor spaces. Architectural designers transfer concepts from engineers, architects, and clients into drawings and 3D models.

Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), way finding or environmental design, advertising, web design, communication design, product packaging and signage.

Fashion design is the art of application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social attitudes, and has varied over time and place.

Industrial design/ product design is a process of design applied to products that are to be manufactured through techniques of mass production. Its key characteristic is that design is separated from manufacture: the creative act of determining and defining a product's form and features takes place in advance of the physical act of making a product, which consists of repeated, often automated, replication.

Interior design is the art and science of enhancing the interior of a building to achieve a healthier and more aesthetically pleasing environment for the people using the space. Interior design is a multifaceted profession that includes conceptual development, space planning, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design.