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| 1. to resurrect | 1. to defeat smb in a game or competition |
| 2. to orchestrate | 2. to make a bad situation worse |
| 3. to jostle for smth | 3. to look at various places one after another on the Internet |
| 4. to wax and wane | 4. to avoid smth difficult or unpleasant |
| 5. avid (customer, reader, supporter) | 5. negative, unpleasant, harmful |
| 6. narrowcasting | 6. a statement showing or saying that smth is not true |
| 7. to thrive | 7. to compete for smth |
| 8. to sidestep (a problem, a question, an issue) | 8. to become bigger and stronger and then smaller and weaker |
| 9. adverse (comment, information) | 9. to be very enthusiastic about smth you do regularly |
| 10. to strike a chord with smb | 10. to pass through or spread into every part of a thing, place |
| 11. subterfuge | 11. not interesting, exciting or original |
| 12. to get to grips with a problem | 12. to make smth exist again or to start to use smth again after it has disappeared, has been forgotten or stopped being used |
| 13. to outgun smb | 13. to make smb respond in an emotional way by feeling sympathy/pleasure |
| 14. mainstay | 14. the process of programming to a selected, highly defined demographic group |
| 15. to permeate | 15. to plan and organize a complicated event or course of action, so that it achieves the result you want |
| 16. to mushroom | 16. to gradually change and develop over a period of time |
| 17. to fan the flames | 17. to get smth by tricking people |
| 18. detractor | 18. the person of thing that smth depends on in order to continue or be successful |
| 19. a rebuttal | 19. the use of lies and tricks |
| 20. standalone | 20. to be very impressed and slightly confused by smth |
| 21. unwieldy | 21. bringing the best possible profits or advantages for the lowest possible cost |
| 22. to scroll up/down | 22. to become very successful, happy or healthy |
| 23. bland | 23. having a strong effect because of using clear simple language and not many words |
| 24. platitude | 24. a person who pays bad things about smb or smth in order to make him/her it seem less good or valuable |
| 25. to be bedazzled by smth | 25. not connected to anything else or depending on anything else |
| 26. punchy | 26. awkward to move or handle because it is large and heavy; difficult to use, manage or control |
| 27. to get smth under/by false pretences | 27. to start dealing with a problem seriously by getting a proper understanding of it |
| 28. to surf | 28. to move information on a screen connected to a computer in a continuous movement from bottom to top |
| 29. to evolve | 29. smth that has been said so often that it is no longer interesting and shows a lack o imagination |
| 30. cost-effective | 30. to increase or develop very quickly |
Ex.3 Complete the words.
1. The evidence is the new media trends w………a………w………much more rapidly than has been the case with traditional media.
2. They t………in the invigorating mountain air.
3. The play is a b………mixture of clichés embedded in a tired plot.
4. Some antiquated low was r………in order to prevent their using the land for grazing.
5. We had to resort to a little harmless s………to organize her birthday trent without her finding out about it.
6. He felt the warmth p………every limb.
7. David remains the m………of the sales force.
8. The huge oil tankers, though economical, often proved u………in the ports they visited.
9. My friend is an a………reader.
10. New housing estates have m………on the edge of the town.
11. The whole campaign was carefully o………by the London-based PR firm.
12. Politicians are good at neatly s………reporters’ questions.
13. After a long campaign, the Duke of Wellington’s army o………Napoleon.
14. It’s a very uninspiring speech, full of p……….
15. Little wonder that the play s………a c………in the hearts of the both the young and the old.
16. One way of handling persistent d………is to get them outside.
17. It’s probably better for an organization not to respond to online complaints and criticism as there is a danger of f………t………f……….
18. Some organizations have tried to join the blogosphere in order to post a r………on the offending blog.
19. It is essential for PR people not to be b………by new media, important though they are.
20. The text provides p………summaries of the plots of Shakespeare’s plays.
21. Computer software will continue to e………in response to user’s needs.
22. Tweeter is used as a part of a multi-media strategy rather than as a s………device.
23. It’s very hard to manage a large u………bureaucracy.
24. He obtained money from her u…f…p….
25. She had pleasant but rather b………features.
26. The glass industry still t………here.
27. His a………supporters claim that the charges against him are politically motivated.
28. Berry had one last chance to r………his international career.
29. Ten teams will j………f………the trophy.
30. Online media are good for what is called n……….
Дата: 2018-12-21, просмотров: 272.