| 27
| | Lesson 1.
| Choosing Careers………………………………………………………..
| 27
|
| Lesson 2.
| Filling out Forms………………………………………………………..
| 31
|
| Lesson 3.
| Preparing Your Resume…………………………………………………
| 34
|
| Lesson 4.
| Winning an Interview…………………………………………………….
| 37
|
| Lesson 5.
| .Team Project Work……………………………………………………...
| 41
|
|
Unit IV. Business trip
| 42
|
| Lesson 1.
| Travelling………………………………………………………………..
| 42
|
| Lesson 2.
| Business trip……………………………………………………………..
| 46
|
| Lesson 3.
| Buying a ticket…………………………………………………………..
| 52
|
| Lesson 4.
| Staying at the hotel………………………………………………………
| 55
|
| Lesson 5.
| Getting around the town…………………………………………………
| 59
|
| Lesson 6.
| Getting a taxi…………………………………………………………….
| 64
|
|
Unit V. Eating Out
| 67
|
| Lesson 1.
| Meals……………………………………………………………………..
| 67
|
| Lesson 2.
| Describing taste of food………………………………………………….
| 71
|
| Lesson 3.
| The Working lunch……………………………………………………….
| 76
|
| Lesson 4.
| Dining etiquette………………………………………………………….
| 83
|
| Lesson 5.
| International cuisine……………………………………………………..
| 87
|
|
Unit VI. Technical means of communication
| 92
|
| Lesson 1.
| Telephoning skills……………………………………………………….
| 92
|
| Lesson 2.
| Making Telephone Calls………………………………………………..
| 97
|
| Lesson 3.
| Telephone arrangements…………………………………………………
| 103
|
| Lesson 4.
| Multilingual Internet……………………………………………………..
| 106
|
| Lesson 5.
| E-mail…………………………………………………………………….
| 113
|
|
Unit VII. Company Structure
| 119
|
| Lesson 1.
| Types of companies………………………………………………………
| 119
|
| Lesson 2.
| Business organization forms…………………………………………….
| 124
|
| Lesson 3.
| Company portfolio……………………………………………………….
| 128
|
| Lesson 4.
| Competition of companies……………………………………………….
| 132
|
| Lesson 5.
| Project-presentation………………………………………………………
| 139
|
|
Unit VIII. Management styles
| 140
|
| Lesson 1.
| Manager’s role……………………………………………………………
| 140
|
| Lesson 2
| Style of behaviour……………………………………………………….
| 143
|
| Lesson 3.
| Men vs. women…………………………………………………………..
| 147
|
| Lesson 4.
| Culture and style of management………………………………………...
| 150
|
| Lesson 5.
| Leadership………………………………………………………………..
| 153
|
|
Unit IX. Business ethics
| 158
|
| Lesson 1.
| Business cards……………………………………………………………
| 158
|
| Lesson 2.
| Glass ceiling……………………………………………………………...
| 159
|
| Lesson 3.
| Discrimination……………………………………………………………
| 160
|
| Lesson 4.
| Product tampering………………………………………………………..
| 161
|
| Lesson 5.
| Flowers in Business………………………………………………………
| 163
|
|
Unit X. Negotiating skills
| 164
|
| Lesson 1.
| Presenting………………………………………………………………..
| 164
|
| Lesson 2.
| Presentation Tips…………………………………………………………
| 167
|
| Lesson 3.
| Negotiating……………………………………………………………….
| 170
|
| Lesson 4.
| The Language of Negotiations…………………………………………...
| 172
|
|
Unit XI. Advertising
| 177
|
| Lesson 1.
| Advertisement Ideas…………………………………………………….
| 177
|
| Lesson 2.
| Advertizing Techniques…………………………………………………
| 180
|
| Lesson 3.
| Advertizing Tips…………………………………………………………
| 183
|
| Lesson 4.
| Ways of Advertizing…………………………………………………….
| 186
|
| Lesson 5.
| Analyzing Advertisement……………………………………………….
| 190
|
|
Unit XII. Business Correspondence
| 191
|
| Lesson 1.
| Business Letter Writing………………………………………………….
| 192
|
| Lesson 2.
| Making a deal…………………………………………………………….
| 196
|
| Supplementary texts…………………………………………………………………...
| 202
|
| Word list………………………………………………………………………………..
| 221
|
INTRODUCTORY LESSON
What is Business English?
Warm up
1. What is Business English?
2. What qualities does a person need to have to go up in the world?
3. What qualities do you need to have or do you have to go up in the world?
Active Vocabulary
I. Read the list of adjectives below and find the pairs of opposite words.
INERT
VALIANT IRRESPONSIBLE
SENSITIVE SPENDTHRIFT
THRIFTY CARELESS
RESOLUTE WITHDRAWN
SOCIABLE SLOWPOKE
CALM COWARD
COMPOSED WAVERY
NEAT IGNORANT
OBEDIENT IRRITABLE
SELF-CRITICAL SHALLOW
QUICK BLUNT
CONSCIENTIOUS NARROW-MINDED
DEEP HOT-TEMPERED
WITTY SLOPPY
BROAD-MINDED DISOBEDIENT
ACTIVE CALLOUS
ERUDITE TOUCHY
RESPONSIBLE
II. Read the list of adjectives above and choose those, which describe an ideal businessman. Make up sentences like in the example.
Example: It will never do for a businessman to be inert, he should be active.
Speaking
