Unit III. Applying for a job
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27 Lesson 1. Choosing Careers……………………………………………………….. 27 Lesson 2. Filling out Forms……………………………………………………….. 31 Lesson 3. Preparing Your Resume………………………………………………… 34 Lesson 4. Winning an Interview……………………………………………………. 37 Lesson 5. .Team Project Work……………………………………………………... 41

Unit IV. Business trip

42 Lesson 1. Travelling……………………………………………………………….. 42 Lesson 2. Business trip…………………………………………………………….. 46 Lesson 3. Buying a ticket………………………………………………………….. 52 Lesson 4. Staying at the hotel……………………………………………………… 55 Lesson 5. Getting around the town………………………………………………… 59 Lesson 6. Getting a taxi……………………………………………………………. 64

Unit V. Eating Out

67 Lesson 1. Meals…………………………………………………………………….. 67 Lesson 2. Describing taste of food…………………………………………………. 71 Lesson 3. The Working lunch………………………………………………………. 76 Lesson 4. Dining etiquette…………………………………………………………. 83 Lesson 5. International cuisine…………………………………………………….. 87

Unit VI. Technical means of communication

92 Lesson 1. Telephoning skills………………………………………………………. 92 Lesson 2. Making Telephone Calls……………………………………………….. 97 Lesson 3. Telephone arrangements………………………………………………… 103 Lesson 4. Multilingual Internet…………………………………………………….. 106 Lesson 5. E-mail……………………………………………………………………. 113

Unit VII. Company Structure

119 Lesson 1. Types of companies……………………………………………………… 119 Lesson 2. Business organization forms……………………………………………. 124 Lesson 3. Company portfolio………………………………………………………. 128 Lesson 4. Competition of companies………………………………………………. 132 Lesson 5. Project-presentation……………………………………………………… 139

Unit VIII. Management styles

140 Lesson 1. Manager’s role…………………………………………………………… 140 Lesson 2  Style of behaviour………………………………………………………. 143 Lesson 3. Men vs. women………………………………………………………….. 147 Lesson 4. Culture and style of management………………………………………... 150 Lesson 5. Leadership……………………………………………………………….. 153

Unit IX. Business ethics

158 Lesson 1. Business cards…………………………………………………………… 158 Lesson 2. Glass ceiling……………………………………………………………... 159 Lesson 3. Discrimination…………………………………………………………… 160 Lesson 4. Product tampering……………………………………………………….. 161 Lesson 5. Flowers in Business……………………………………………………… 163

Unit X. Negotiating skills

164 Lesson 1. Presenting……………………………………………………………….. 164 Lesson 2. Presentation Tips………………………………………………………… 167 Lesson 3. Negotiating………………………………………………………………. 170 Lesson 4. The Language of Negotiations…………………………………………... 172

Unit XI. Advertising

177 Lesson 1. Advertisement Ideas……………………………………………………. 177 Lesson 2. Advertizing Techniques………………………………………………… 180 Lesson 3. Advertizing Tips………………………………………………………… 183 Lesson 4. Ways of Advertizing……………………………………………………. 186 Lesson 5. Analyzing Advertisement………………………………………………. 190

Unit XII. Business Correspondence

191 Lesson 1. Business Letter Writing…………………………………………………. 192 Lesson 2. Making a deal……………………………………………………………. 196

Supplementary texts…………………………………………………………………...

202

Word list………………………………………………………………………………..

221

 

 

INTRODUCTORY LESSON

What is Business English?

Warm up

1. What is Business English?

2. What qualities does a person need to have to go up in the world?

3. What qualities do you need to have or do you have to go up in the world?

Active Vocabulary

I. Read the list of adjectives below and find the pairs of opposite words.

                                                                                                                                                                                                                 INERT

               VALIANT                                            IRRESPONSIBLE

             SENSITIVE                                           SPENDTHRIFT

                     THRIFTY                                        CARELESS

                  RESOLUTE                                      WITHDRAWN

                  SOCIABLE                                         SLOWPOKE

                     CALM                                                COWARD

                 COMPOSED                                          WAVERY

                     NEAT                                                IGNORANT

                 OBEDIENT                                          IRRITABLE

              SELF-CRITICAL                                   SHALLOW

                    QUICK                                                 BLUNT

            CONSCIENTIOUS                             NARROW-MINDED

                    DEEP                                            HOT-TEMPERED

                  WITTY                                                 SLOPPY

             BROAD-MINDED                                    DISOBEDIENT

                 ACTIVE                                                CALLOUS

                ERUDITE                                                TOUCHY

              RESPONSIBLE

II. Read the list of adjectives above and choose those, which describe an ideal businessman. Make up sentences like in the example.

Example: It will never do for a businessman to be inert, he should be active.

Speaking

Дата: 2018-11-18, просмотров: 527.