Критерии оценивания монологического высказывания и просмотрового чтения
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·  содержание высказывания - 2 б.

·  организация высказывания (структура, логичность, использование средств логической связи) - 2 б.

·  лексика (использование изученной лексики по теме) - 2 б.

·  грамматика - 2 б.

·  произношение - 2 б.

 

Список вопросов к заданию №1 – монологическое высказывание

Билет № 1

You are going to give a talk about international marketing.

You should say:

- what brands (in the field of food/drink/electrical equipment/clothes) are marketed internationally

- what Russian brands are marketed internationally

- what advantages of expanding beyond domestic market there are for a company

- what problems companies face when they go global

Билет № 2

You are going to give a talk about international marketing.

You should say:

- why companies go global (reasons)

- what things companies should take into consideration before they go global

- what methods companies can use to enter an overseas market

- what examples of expansion beyond domestic market you know

Билет № 3

You are going to give a talk about international marketing.

You should say:

- what company is successfully marketed internationally

- what its brand platform is

- what its marketing strategy is

- how it builds brand loyalty

 

 

Билет № 4

You are going to give a talk about international marketing.

You should say:

-what your favourite brand (in the field of food/drink/electrical equipment/clothes) is

-what its country of origin is

-what its brand image is

-what its target market segment is

-what sort of advertising campaigns the brand uses

Билет № 5

You are going to give a talk about building relationships.

You should say:

- what jeopardizes business relationships

- what strengthens business relationships

- what key factor for building good business relationships there are

- how the ability to establish and maintain good relationships is connected with success in business

 

 

Билет № 6

You are going to give a talk about building relationships.    

You should say:

- what we should remember and take into consideration while building business relations with foreign business partners  

- what examples of national peculiarities in building relations can you think of

-what would you recommend a foreign company building relations with a Russian company

 

 

Билет № 7

You are going to give a talk about raising finance.

You should say:

- why companies or private individuals have to raise money

- what sources of raising money exist

- which source of raising money you would choose if you were a startupper

 

Билет № 8

You are going to give a talk about raising finance.

You should say:

- what possible sources of raising finance for a private individual/for a company you know

- what private individuals/ companies need to get a loan in a bank

- what attitude to getting loans you have

 

 

Билет № 9

You are going to give a talk about raising finance.

You should say:

-if you agree with the saying: “Lend your money and lose a friend.”

-if you would borrow money from your friend or relative to launch a project

-would you lend money to your friend if he were an entrepreneur

-which source of raising money you would choose if you were a startupper

 

 

Билет № 10

You are going to give a talk about raising finance.

You should say:

- what negotiations are

- what tips should people follow to succeed in negotiations

- what shouldn’t be done in negotiations

 

 

Билет № 11

You are going to give a talk about customer service.

You should say:

- why customer service is important

- what a company can do in order to improve deteriorating customer service

- what good or bad experience in communicating with customer service staff you have

 

 

Билет № 12

Дата: 2019-05-29, просмотров: 187.