Multilevel or "network" marketing plans are a way of selling goods or services through ……………(1). These plans typically promise that if you sign up as a distributor, you'll receive …………… (2)- for your sales and those of the people you recruit to become distributors. These recruits sometimes are referred to as your "downline." Some multilevel marketing plans are …………(3). However, others are illegal pyramid schemes. In pyramids, commissions are based on the number of distributors recruited. Most of the product sales are made to these distributors - not to …………. (4) in general. The underlying goods and services, which vary from ……….. (5) to car leases, serve only to make the schemes look legitimate. Joining a pyramid is …………. (6) because the vast majority of participants lose money to pay for the …………. (7) of a lucky few. Most people end up with nothing to show for their money except the expensive products or marketing materials they're pressured to buy. If you're thinking about joining what appears to be a legitimate multilevel marketing plan, take time to learn about the plan. What's the company's track record? What products does it sell? Does it sell products to the public-at-large? Does it have the evidence to back up the claims it makes about its product? Is the product ……………. (8) priced? Is it likely to appeal to a large customer base? How much is the ……………. (9) to join the plan? Is there a minimum monthly sales commitment to earn a commission? Will you be required to recruit new distributors to earn your commission? Be skeptical if a distributor tells you that for the price of a …………….. (10) of inventory and sales literature - and sometimes a commitment to sell a specific amount of the product or service each month - you'll be on the road to riches. Often consumers spend a lot of money to "build their business" by participating in ……………..(11), buying sales leads or purchasing the products themselves. Too often, these purchases are all they ever see for their investments. If you decide to become a distributor, you are legally responsible for the claims you make about the ……………. (12), its product and the business ……………… (13) it offers. That applies even if you're repeating claims you read in a company brochure or advertising flyer. The Federal Trade Commission advises you to verify the research behind any claims about a product's performance before repeating those claims to a potential customer. In addition, if you solicit new distributors, you are responsible for the claims you make about a distributor's earnings potential. Be sure to represent the opportunity honestly and avoid making unrealistic promises. If those promises fall through, remember that you could be held liable. Remember that no matter how good ……………… (14) and how solid a multilevel marketing plan may be, you'll need to invest sweat equity as well as dollars for your investment to pay off.
Work with the text
§ Divide the text into 7 paragraphs.
§ Make a plan, an outline or a diagram of the text.
§ Prepare for presenting the ideas of the text to another group.
Translate from Russian into English:
§ Обычно эти структуры обещают, что если Вы подпишете контракт, вы получите громадную прибыль.
§ Сетевой маркетинг является законным предприятием.
§ Большинство участников пирамиды теряют деньги в пользу прибыли нескольких счастливчиков.
§ Нужно ли Вам нанимать других людей, чтобы получить прибыль?
§ Если вы решили стать дистрибьютором, вы в ответе перед законом за обещания, которые Вы даете покупателям.
UNIT 2
Lead in
§ Do you know such a social and economic phenomenon as «пирамида»?
§ Do you know the special term for it in English?
§ What is your attitude to this phenomenon?
§ How does «пирамида» differ from Multilevel Marketing Plans?
§ What are the sighs of a Pyramid?
§ Can you give examples of a Pyramid?
Discussion
Share your ideas on the problems in groups of three:
§ If you had a chance would you join the Pyramid?
§ Why/ Why not?
§ What are advantages and disadvantages of working in any Pyramid?
Vocabulary
§ Read and translate new words and expressions using a dictionary.
Collapse, participants, the same, money, a pyramid scheme, scheme, money, investors, sky-high returns, people, nothing, products
§ Try to give them definitions in English.
§ In pairs in turn make sentences using expressions from the list above.
Pre-Reading task
Scan the text and put in the missing words and expressions from the list above.
Reading
Read and translate the text
Pyramid Schemes
In the classic "pyramid" ……….. (1), participants attempt to make …….. (2) solely by recruiting new ………… (3) into the program. The hallmark of these schemes is the promise of ………….. (4) in a short period of time for doing ……….. (5) other than handing over your money and getting others to do ………(6).The fraudsters behind …………… (7) may go to great lengths to make the program look like a legitimate multi-level marketing program. But despite their claims to have legitimate …………. (8) or services to sell, these fraudsters simply use ………… (9) coming in from new recruits to pay off early stage ……… (10). But eventually the pyramid will ………….(11). At some point the schemes get too big, the promoter cannot raise enough money from new investors to pay earlier investors, and many ……….. (12) lose their money. The chart below shows how pyramid schemes can become impossible to sustain:
Work with the text
§ Divide the text into 4 paragraphs.
§ Make a plan of the text and analyze the diagram.
§ Prepare for presenting the ideas of the text to another group.
§ Make dialogues in pairs or groups (using as many terms connected with the topic as possible.) The idea of the dialogue is: One participant is a promoter of a Pyramid and the other is someone being recruited, who doesn’t want to participate in this business. Prepare, train and read aloud.
Translate from Russian into English:
§ Мошенники пирамиды могут зайти далеко ради того, чтобы она выглядела как законный план сетевого маркетинга.
§ Эти мошенники просто используют доходы от новых сотрудников, которых нанимают на первую ступень пирамиды.
§ Но на самом деле пирамида непременно разрушится и вкладчики потеряют свои вложения.
UNIT 3
Lead in
§ Can you summarize the ideas on the topic about Multilevel Marketing & Pyramiding?
§ Would you like to join Multilevel Marketing or Pyramid?
§ Why/ Why not?
§ What precautions against getting into illegal Pyramid do you know?
Discussion
Continue filling in the table.Share your ideas in groups of three.
| things I know now about Multilevel Marketing & Pyramiding? | things I still don't know about Multilevel Marketing & Pyramiding? | things I'm still not sure about Multilevel Marketing & Pyramiding? |
| 1 2 3 | 1 2 3 | 1 2 3 |
Vocabulary
§ Read and translate new words and expressions using a dictionary.
Дата: 2016-09-30, просмотров: 208.
